connecting*the*dots

I’m now booked with reviewing hours and hours of user interviews, run by Ameritrade’s client experience consultants. I asked for it, and marketing gave it to me. The info is great — hearing the God’s honest truth about your site can be quite interesting — but the format of the interviews is pretty drawn out and somewhat unfocused. Unfortunately, we never get to see what screens they are reviewing at a given time because the brilliant camera operators don’t cut to a fire-wired view of the laptop screen. Details, details…

Technical problems aside, I’m moving forward with my design process as my initial three personae for the trading platform redesign project are being rounded out as the customers open up to the interviewer. Good stuff. Now I just have to roll up the specifics into a document that focuses on the goals of the individual personae and develop a few mental models for the beginning of the redesign of the site/applications.

It’s great to finally have the opportunity to do things the right way. Kinda.