connecting*the*dots

Stereotype vs. Archetype

So how does one remove the externally perceived reality of an imposed stereotype, in order to move towards the desired end-state of an archetypal experience?

In the fluff and soft world of Design.

If you’re trying to design an archetypal experience, you must be able to cast a broad enough net to observe participatory stereotypes in motion. From the synthesis of these observations come patterns of behavior based on goals, and understanding goal based behavior creates context and probability of action. If these findings match the archetypal DNA of numerous constituencies and drivers to be supported in a value equation, then only the application remains.

• Apply this to interface, and you’ll have an archetypal UCD, HCI, etc.
• Apply this to a business organization and you’ll have an archetypal organization, methodology, management team, talent pool, etc.
• Apply this to government and…

Design is the new black, the new MBA… but we all knew that already, right?