connecting*the*dots

Alright, I admit it. I didn’t get out (or online) much while I worked for Ameritrade. 60 hour work weeks for two straight years while building a design practice and a forward-thinking trading platform will do that to your peripheral vision. Well, I’m making up for lost time, slowing down to explore the web… big time.

• Flickr is sooo good
• My teeth are stuck in del.icio.us
• I’m blown away by the approach and possibilities of Technorati

The IA in me is smiling. No, not for the sheer joy of seeing community indexing, the IA in me is smiling because it’s becoming clear to me where the web is heading, and it’s not following a topical, structured, media-filtered path.

Take Technorati. The approach is like a Bizarro perspective of the mainstream media.

Now, Technorati isn’t dumb, ugly or inhumane as in the illustration below, but it is backwards when looking at it through the typical political/news media lens of corporate America.

I mean, the mainstream media reports news by using explicit filters to ensure that what is published or broadcasted supports the primary objectives of capitalism. In the past, I’ve ranted about the much needed expansion of the Google and Yahoo! news model to place blogs into the mix when drawing from indexed sources. Well, Technorati flipped the model entirely with an approach to sharing information that spits in the eye of mainstream media constructs, creating a communal approach to digesting information. There are no "vanilla" labels of a topical navigation, splitting the world into simplified categories and driving a pre-conceived notion of "valuable" content into the skulls of society.

Technorati leverages tagging to present contextual concepts of information back to the user based on our desires.

Run a tag search on "free speech" and you get a descriptive page of the latest blog entries, Flickr images and a contextual list of social bookmarks which include mainstream media articles (based on del.icio.us and Furl tagging). It took me a few returns to stumble upon the revolutionary aspect of this approach. I mean, three months ago, I would’ve been happy if Google News simply added a column of contextual links of blog post that corresponded to a search query. Technorati has flipped the script and placed the hierarchy crown on the head of bloggers, reducing the "real" media to a column of "see also’s."

I love it.

So where can this go? Can this approach sustain a movement towards fundamentally altering how American society is exposed to, finds and digests information? Man, "it depends" is such an understatement.

• If Technorati can reach a tipping point, similar to Google a few years back, where, say, Tony Soprano is shown "Technorating" waste management on his computer, the impact on society could be huge. People will start to look for information from other people (sans an editorial slant)
• If Technorati partners with a Google or a Yahoo! to provide user-generated content within their results pages, society will begin to experience contextual alternatives to mainstream reporting, entertainment, et al without being forced to have to go search for it through RSS and other technical means.
• If Technorati is bought by a Google or a Yahoo!, all bets are off. Only time would tell if Chomsky’s "propaganda model" proves itself to be a truism or if new media and it’s superstars are exceptions to the rule.

No matter what, it’s obvious that the web’s semantic synapses are continuing to form. This is only the beginning.