August 14th, 2005

Tag! We’re It! Part II

A few months back, I finally stepped out of my dead bolted existence within Ameritrade and began to digest the current state of this Web 2.0 explosion, and as soon as I did, the Semantic Web seemed so much closer to fruition than it did just a few years prior.

Much of the renewed push and entrepreneurial spirit that has driven this industry-wide rebirth seems to have been driven simply by our economic recovery from the dot-com crash. On the surface, that answer is sufficient, but something deeper is at at play. So, with my newly created free-time, I headed down a 2.0 rabbit hole to take me on a journey for clarity.

What I’ve come to realize isn’t anything particularly shocking (unless you’ve been a corporate slave for the past three years).

American dictatorshipWe’re living in tumultuous times. The air we breathe is being compromised more and more every day. Poverty around the world is increasing exponentially. Our country is knee deep in another Vietnam, another occupation, another struggle for gaining natural resources at any cost. People are becoming polarized by important and moral, personal and social issues, seemingly on a daily basis. All of this is occurring during the reign of an administration that has even the staunchest of conservatives questioning whether we, the people, are living within the midst of a dictatorial democracy, rather than a thriving Republic, built on the principles of political discourse, government checks and balances, fiscal responsibility, the separation of church and state and the power of the individual voter.

So where does this leave us as a people?

Personally speaking, I’ve decided to refocus my effort to publish my views, opinions, perspectives, experiences, etc., in an effort to make even the slightest dent in the discourse surrounding our roles as American citizens.

What motivates me? Pick your poison: the War on Terror; the Rove/Plame/Wilson scandal; the Bolton push-through appointment; the Cindy Sheehan vigil. It seems that every day a new flow of bullshit only fuels the righteous indignation I’ve come to hold regarding this administration.

Is it even possible to imagine a more visceral description of an Aristocracy at play?

For me, the complete disregard of the intelligence and voice of the American citizen begins to explain the groundswell of blogging that has occurred over the past four years, specifically the political blogs and mainstream media watchdog sites.

Sure, the potential for capital gains plays a large role in the motivation to advance technology or any other industry. The web, though, is a bit different due to it’s low cost of entry, so I believe that moral conviction plays a role in both driving the evolution of technology and the passion to leverage it to it’s fullest degree.

So what’s the connection between geo-political events, blogging and the tactical fervor of Web 2.0? (social bookmarking, tagging, open source, open content, etc.)

In a nutshell: everything.

Without a true social democracy in the real, we’ve evolved to create one on-line — where boundaries can be broken down, hierarchies can be dissolved, control can be minimized, etc.

I blog in order to get my voice out into the ether of this new social construct; I tag my blog posts to provide context and semantic relationships on numerous levels, yet with a similar purpose:

  1. On the base object level to provide a succinct description of how I perceive this content from a conceptual perspective, perhaps creating a) a greater connection with the reader on a discernible level and b) connections on associative & relational levels with other objects (within my domain and elsewhere)
  2. On the categorization level to establish context within a particularly defined category or across a faceted classification scheme. If I were an actual brand, this would be how I’d ensure my position was reflected within my editorial construct and navigation scheme.
  3. On the retrievable object level to allow for more avenues of findability (four, well-thought descriptive tags exponentially increase the odds of object retrieval rather than none or even one, either in straight queries or in contextual presentation on the base object level)

These are tactical strategies in the information revolution.

The same principles apply to tagging even more granular object such as photographs, video and sound files, as well as the macro-level social bookmarking of URLs. The effort, I believe, is based on the desire of individual voices to be heard amidst the shelling of the mainstream media. While technically speaking, Web 2.0 is about the creation of richly defined object models and attributes — the more good data we entrench within our objects (be it content, files or URLs themselves), the better the chance for a semantic web experience — the movement behind it is much more compelling, much more philosophical in nature.

After leaving Ameritrade in April, I spent a month digesting Noam Chomsky’s Understanding Power, which introduced me to the specifics of his propaganda model thesis, which I fully digested by watching the documentary Manufacturing Consent. Recently, Dave Sifry (CEO, Technorati) posted a graph on the Technorati Blog displaying the impact that blogs are making within the once dominated realm of entrenched, funded, mainstream media.

I’m only guessing that if Chomsky has studied the progression of the web, he’s smiling up in Cambridge right about now.

The legitimization of the individual (creative and political) perspective is being sustained in the 21st century by the conviction of the blogosphere, passionate focus on the possibilities of 2.0 revenue models and domains, such as Technorati, taking a leadership position. The concept of social dialog, networking and organization and the elemental foundation of capitalism are beginning to shift in exciting ways.

Imagine a near future where:

  • Individual perspectives can be made more readily sustainable through a common revenue model, reversing the big money/power structure of publication and media saturation? How would that impact the politics of our nation? Our wage labor practices?
  • Algorithms and interfaces allow for rich, precise retrievals of topical queries, with just as precisely retrieved contextual objects presented within a usable format, based on better clustering techniques and taking richer and more valuable attributes into account? How would this impact the way we learn and connect to one another?
  • Information domains allow topically defined objects to be rolled up into navigable concepts by users (through customization) instead of predefined categories by information architects? How could this seamlessly raise the bar for common folk in their efforts to research online? To manage information across numerous domains?
  • Mainstream media articles and blog posts are presented on the same level (query or article), ensuring checks and balances of mis/disinformation, without a partisan bias? How important is it for check and balances to be rooted within the last bastion of traditional governmental checks and balances — the media?

And the great thing is that we’re not too far away from this revolutionary existence.

Blogs are beginning to bridge the social and communication gaps between nations. My peers are thinking differently when developing this medium, even in traditional business development circumstances. The tactical approach to producing, managing, sharing, finding and using information objects — defined from the bottom up — is finally getting it’s due.

Yes, these are tumultuous times, but they’re exciting as well.


14 Responses to “Tag! We’re It! Part II”  

  1. 1 Hooman Radfar

    The vision purported by Web 2.0 enthusiasts can be delivered leveraging Semantic Web technologies. Your prediction that, “the Semantic Web seemed so much closer to fruition than it did just a few years ago” is dead on. How do I know this? We are building it right now. Keep the excitement up. There are truly good times coming.

  2. 2 spcoon

    so… what are you guys doing?

  3. 3 mungojelly

    To me it’s strange that it’s taking so long for the transformation to electronic media to have tangible effects on the political plane. I’ve been expecting them ever since the early 90s. But apparently it’s not enough for even a large number of people to be linked into a new media ecology (at least not as long as a majority of the people still belong to the corporate channels). They’ve created many rings of defense around the reins of power.

    We’re still waiting, I think, for the first elections that are really directed by Web 1.0. (There won’t be any political effects of Web 2.0 until it has mass market penetration.) In the last U.S. presidential cycle, the main effect of the web was on fundraising tactics. Well, it’s something. Let’s see if next we can shift political priorities around a little.

    <3

  4. 4 spcoon

    i’m very optimistic, even more so than just a few years ago.

    more and more, businesses are being transformed from being closed, capitalist ventures into open, communicative domains. as media shifts from monetizing bundled media to unbundled media, the effects on US politics will be huge.

    for change to truly take effect, business as usual *must* change. also, we’ll need more executives like bezos and cuban running for office (instead of the chaney and bush ilk).

  5. 5 Hooman Radfar

    Sorry for the delayed response. I forgot to check back in! So what are we doing? In short, we are a couple of defunct former Carnegie Mellon grad students busy building the seed that will enable the Semantic Web. I hate to sound like yet another stealth ninja claiming to have the next big thing, but we do have good reasons I promise. Among those reasons is my desire not to get punched in the head by investors. I can tell you this- post Clearspring release you will be able to design interfaces and programs that were previously impossible on the web. Hopefully we can let folks start playing soon. We are hard at work trying to get this stuff out ASAP. By the way, we are looking for the best UI designers/programmers on the face of the planet (or USA). If you know any folks that are insane, want to take a crack at some sick UI problems, and enjoy Red Bull send them our way. We are about to bring in another round of troops. :)

  6. 6 Sean Coon

    hmm, “defunct former Carnegie Mellon grad students”… i’m still trying to figure out what that means. in any case, CMU is a hot bed for some great projects (my favorite was Oz) and solid designer/technologists, so you’re probably onto something…

    without pissing off your VC, when you say “design/program interfaces” are you talking about something more than slick UI’s? i mean, are you working on tying together the presentation layer across domains, people, etc. in structured, interesting ways as well?

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