connecting*the*dots

11 Responses to “AT&T: Blogging Made Speechless”  

1. 1 Daniel Nicolas Jan 18th, 2006 at 12:59 am

   Wow. I see the billboards all over the place in Southern California (well at least on the way to Vegas), but the search results are the best part. Way to call them on the carpet.

2. 2 Sean Coon Jan 18th, 2006 at 1:15 am

   I was expecting some type of glossy, blogging interstitial marketing page as a result, you know, a Johnny-come-lately to the party… man, this results page was too good to be true.

3. 3 Tish G Jan 18th, 2006 at 4:17 pm

   ROTFLMAO!!

   Dang! the whole thing just demonstrates the height of absurdity. Now I know why so many people have no idea what blogging’s about.

   BTW did you see this piece in Ad Age?:

   http://www.adage.com/news.cms?newsId=47467

   I *so* *just* *love* when people who know nothing about blogging decide they know it all about blogging. Oh, the humanity!

4. 4 Sean Coon Jan 18th, 2006 at 5:33 pm

   i posted about that ad age piece a few posts back.

   yeah, the at&t thing is a classic example of a big corporation glomming onto something hot, but not being mobile or agile enough to back up what they’re selling. it’s sad, ’cause as much as i hate the late show to the party, at&t has a large audience and a bunch of that audience might be hip to starting a blog if this campaign didn’t confuse the hell out of them.

5. 5 Terry Heaton Jan 19th, 2006 at 3:43 pm

   I can imagine the meeting in the board room that preceded approval of the concept.

   “But, boss, the logo works so well as an o…”

6. 6 Sean Coon Jan 19th, 2006 at 4:08 pm

   Ain’t being a corporate “creative” grand?

7. 7 PetroleumJelliffe Jan 23rd, 2006 at 2:46 pm

   I just saw the on the NY Times homepage. The link brings you to an AT&T SBC merger site. What the Hell does Blogging Delivered mean? Is it like the old Heineken campaign with the red stars all over the place until they revealed what it was several months later? Will AT&T deliver us (from) blogging soon? I’m on the edge of my seat here!

8. 8 yclipse Jan 27th, 2006 at 7:40 am

   The post is a little misleading. There are some hits when you enter “blogging” instead of “blog” into the search box, found 5-6 levels down. The entries are anemic as hell, and do not match the high-priced campaign, but there are hits.

9. 9 Sean Coon Jan 27th, 2006 at 9:16 am

   well, with any search engine, if there are no results for “blog” there will be no results for “blogging.” try it for yourself; click on the results image, go to the site and try “blogging” (i just did it and nothing returned in “all of at&t).

   i don’t know what you mean by 5-6 levels down.

1. 1 It looks obvious Trackback on Jan 18th, 2006 at 9:16 pm
2. 2 tins ::: Rick Klau's weblog Trackback on Jan 24th, 2006 at 2:24 pm