connecting*the*dots

Brought to you from that cutting-edge crew over at Current TV. You know, that little ol’ venture from Al Gore.

Big business is already squirming regarding citizen media; they’re going to have a heart attack if this experiment takes off. I don’t make predictions often, but the day it’s the norm for companies to dive into blogging as a means to communicate with their market, citizen advertizing will take off like wildfire.

The value proposition for large companies is too high to ignore hundreds, possibly thousands of passionate, creative consumers. Aside from the media buy component of a 50 million dollar campaign (in non-Current TV channels), the remainder of the creative and production costs could be replaced by a hundred $1,000 checks.

But forget huge corporations for a minute; imagine the value proposition for small businesses. The saturation of message and community will be beyond enticing; it’ll be intoxicating.

Man, the elites must really hate Web/Media 2.0 now.