SXSW2006 Day Four: Peter Morville - Ambient Findability
Peter Morville, Information Architect.

Morville classic quote: “Information Architecture: A balance of art and science.” Risk taking, creativity, listening, trial and error. Designers, writers, developers, etc. are all practicing information architecture techniques (i.e. Microformats)
Different types of domain and users need different types of information architectures.
Search is a System
- User query ->
- Search Interface (Query language, builders) ->
- Search engine ->
- Content (metadata, CV) ->
- Results (Ranking and Clustering Algorithms, Interface Design
Searching is not only finding, but learning (discovery)
Findability
Can people find your web site, find content in your web site and find content despite your web site.
Shifting Gears: “One foot in the past and one foot in the future” What are the longer term trends?
“A wealth of information creates a poverty of attention” - Herbert Simon
You know what? Peter is too eloquent for this live-blogging crap. Go buy the book; it truly is a great read.
Tags: experience design, findability, information architecture, Peter Morville, philosophy, search, SXSW2006, ubicomp, usefulness.Search
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