connecting*the*dots

Mike Davidson, lead designer and CEO of Newsvine, writes a really smart post about the gratuitous clicks within the design of the MySpace interface. He argues that properly applied user experience design would increase the stickiness of the domain, but most likely cut into the current valuation of MySpace based on revenue projections from an impression model.

Moral: with good experience design comes the challenge to monetize via more sophisticated ad and sponsorship models. As I’m approaching the redesign of TheStreet.com, his observations hit home.