connecting*the*dots

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When Technorati began pimping blogs on articles pages of Newsweek and WaPo, the blogosphere moved one step closer to credibility. This move by Reuters pushes blogging — specifically bridge blogging — into a whole new stratosphere.

Reuters partners in comment blog
Mark Sweney

Reuters has formed a partnership with an international network of bloggers to provide public comment alongside its own news coverage.

The alliance has been struck with Global Voices Online, an international network of bloggers co-ordinated through Harvard University, that will see blog content used when there are large general interest events such as elections.

“We need to open our website to other voices,” said Dean Wright, Reuters’ global managing editor for consumer services. “There are a lot of conversations going on around news these days and we want to tap into that.”

The blog content will be displayed in two ways - either as clearly labelled posts within the company’s own websites, or as a link to a separate website placed at the end of a Reuters story offering readers a broader perspective.

The material will be made available through Reuters.com and Reuters.co.uk.

Global Voices Online will be taking part in the forthcoming London-based We Media event forum that will examine trust in media and citizen journalism.

Congratulations, Ethan.