June 19th, 2006

The Power Of 50 Cent Jobs

what the?

Janeé Bolden, SOHH.com
50 Cent In Talks With Apple To Produce Computer Line

“According to recent reports from Forbes, 50 Cent is currently in talks with Apple CEO Steve Jobs to produce a line of low cost computers geared toward inner-city residents.

The latest edition of Forbes magazine includes profiles of both 50 and his manager, founder of Violator Management & Records Chris Lighty who told Forbes that Steve Jobs “is setting a new standard in the music business… Let’s just say we get each other.”

[…]

Positive reaction
Inner city kids eat up 50 Cent’s sound, message and marketing mayhem, so if he can work with Apple — my platform of choice — to create an affordable computer for inner-city residents, hey, all the power to him and Apple.

Negative reaction
With the DRM aspect of iTunes, Jobs — one of my former icons — is turning out to be a control freak. For Chris Lighty, the brains behind the marketing of 50 Cent’s violent image, to say that “we get each other”… I just don’t know. I’d bet that most parents of the kids devouring 50 Cent’s image would rather that he tone down his act.