connecting*the*dots

Nike acquired a Phantom v5 digital camera — usually reserved for studying military defense systems — to capture Tiger Woods’ swing at 4000 frames per second.

I’m not a golf enthusiast, but I do love hitting the driving range every now and then. My approach to driving off the tee is a bit twisted; I’ve always imagined that the golf ball has just committed a violent crime against someone in my immediate family before I settle in to take my whacks.

Apparently, if my family were to be accosted in reality, my approach to retribution would only find the actual assailant 10% of the time and I’d get my ass kicked in the process.

But enough of my stupidity on the links. Keep your eyes fixed on Woods’ head and lower body during his entire back-swing. The man is a machine.

Oh, and by the way, what a beautiful piece of work by Nike and their agency of choice. The music is beyond apropos, reaching past elegant into the sublime.

(via Neatorama)