connecting*the*dots

3 Responses to “yahoo! are change pimps…”  

1. 1 John Ford Sep 19th, 2006 at 11:43 pm

   I really like Hollywood Records’ approach and think it can take things to a new level. There is always going to be a way to pirate music or buy it legitimately. The easier you make it to purchase and play on your devices (iPod, car, wireless speakers, CD player) the less reason to download illegal copies. Apple has shown this to be true with the iTunes Store.

2. 2 Sean Coon Sep 19th, 2006 at 11:51 pm

   yeah… except that apple itunes music is all drm; you can’t play it anywhere but on your ipod or one of three (?) authorized computers.

   this approach inherently projects an understanding of ROI as part cash for product, part viral marketing. it’s extremely smart, as long as companies set aside part of their marketing budget to deal with *perceived losses*. it seems like hollywood records has already reached that epiphany.

3. 3 John Ford Sep 20th, 2006 at 1:51 am

   I definitely was keying into that but probably didn’t make it clear enough. An unrestricted music format opens up a whole new world and would make life simpler. I’m all for it.