quick thought... October 9th, 2006 - 1:16AM
Jason Calacanis: …”Ten years from now do you want to be remembered as the place where covert marketers got their claws into the blogosphere and undermined the integrity of good bloggers everywhere? Well, in the .0001% chance you succeed at what you’re doing that will be the result — people will lose their faith in blogs.”…
Tags: Adam Smith Problem, advertising, blogging, business, capitalism, citizen media, Jason Calacanis, marketing, PayPerPost, Pete Wright, trust.
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I don’t know to what degree “covert” marketing will be a problem. I’ve watched a few blogs start making posts for pay and, frankly, it’s pretty obvious when it happens. Few will be fooled.
I think the bigger question is will bloggers be able to make posts for pay for long before their readership starts to shrink. If I read your blog for your random musings, you might be able to slip in a few paid posts, no problem. If I read your blog for your great political insight and suddenly, every third post is about a vacation getaway, your value is dilluted and I might not read so much.
he’s a little bit dramatic with his rhetoric about blogging (most people — non-early adoptors — don’t “trust” blogs to begin with and only read them for entertainment purposes), but if blogging continues to grow in size and reach, these types of services will undermine trust in blogs across the board.
as far as i can tell, you and jason are making the same point.
> frankly, it’s pretty obvious when it happens.
how do you know?
my guess is what you mean is
> it’s pretty obvious when it’s obvious.