quick thought... December 30th, 2006 - 1:47PM
I’ve been pimping the conversational power of blogging to clients and potential clients alike for the past few years. Some have started to run with it, while others refuse to budge. Well, if you’re one of the naysayers, I suggest that you go ahead and read this post by Hugh Macleod of Gaping Void fame. A 5x increase in business over 18 months is nothing to laugh at. Hugh’s a brilliant, creative soul, so your mileage might vary.
Tags: blogging, business, citizen media, Hugh Macleod, Louis Healthy Breads, marketing, The Press Wine Cafe, zecco.com.
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I just love Hugh! and he certainly does prove that coversation/blogging can work for a new venture….but I know that, around here, social media of just about any kind’s a super-hard sell IF there’s no standard metric for ROI. Trying to convince them that the ROI will take care of itself has been wicked hard–esp. when some have seen a less than stellar return on website ads…now, yes, the two are different, but they don’t see it that way, even when it’s broken down into the minute differences between web ads and blogs.
Amazing, but true (and wicked frustrating)