Comments on: community and markets are one and the same… http://www.seancoon.org/2006/12/community_and_markets_are_one_and_the_same.html so many dots, so little time... Fri, 29 Aug 2008 19:26:45 +0000 http://wordpress.org/?v=2.2.1 By: tish grier http://www.seancoon.org/2006/12/community_and_markets_are_one_and_the_same.html#comment-21786 tish grier Mon, 01 Jan 2007 20:57:34 +0000 http://www.seancoon.org/2006/12/community_and_markets_are_one_and_the_same.html#comment-21786 I just love Hugh! and he certainly does prove that coversation/blogging can work for a new venture....but I know that, around here, social media of just about any kind's a super-hard sell IF there's no standard metric for ROI. Trying to convince them that the ROI will take care of itself has been wicked hard--esp. when some have seen a less than stellar return on website ads...now, yes, the two are different, but they don't see it that way, even when it's broken down into the minute differences between web ads and blogs. Amazing, but true (and wicked frustrating) I just love Hugh! and he certainly does prove that coversation/blogging can work for a new venture….but I know that, around here, social media of just about any kind’s a super-hard sell IF there’s no standard metric for ROI. Trying to convince them that the ROI will take care of itself has been wicked hard–esp. when some have seen a less than stellar return on website ads…now, yes, the two are different, but they don’t see it that way, even when it’s broken down into the minute differences between web ads and blogs.

Amazing, but true (and wicked frustrating)

]]>