connecting*the*dots

(originally uploaded by Richard Liriano)

Russel Simmons responding to criticism of Hip hop lyrics on 4/16/2007:

“My response to Sen. Obama is that you have to talk about the poverty and ignorance that creates such a climate that the poets can talk like that. People who are angry, uneducated and come from tremendous struggle, they have poetic license and they say things that offend you,” Simmons told ABC News. “You have to talk about the conditions that create those kinds of lyrics. When you are talking about a privileged man who has a mainstream vehicle and mainstream support and is on a radio station like that you have to deal with them differently.”

Russel Simmons responding to criticism of Hip hop lyrics on 4/23/07:

“We recommend that the recording and broadcast industries voluntarily remove/bleep/delete the misogynistic words ‘bitch’ and ‘ho’ and the racially offensive word ‘nigger’,” Simmons and Benjamin Chavis, co-chairmen of the advocacy group Hip-Hop Summit Action Network, said in a statement.

“These three words should be considered with the same objections to obscenity as ‘extreme curse words’ “

Russell Simmons spotlighted in BusinessWeek on 10/27/03:

“Any company that wants to tap into the youth market today has to pay attention to Russell,” says Frank Cooper, the head of multicultural market development at Pepsi. “He is one of the principal architects of hip-hop culture. It’s a market that is massive and that is global.”

Enough with the corporate perspective; let’s hear from a Hip hop head:

Not all Hip hop artists play the industry to make their dough, so an all out ban on particular language is senseless — it truly is all about context.

So maybe a good place to start would be applying pressure in the signing process of record industry itself, where A&R people tend look for the next hotness explicitly in terms of whether it’ll sell or not.

If these folks were actually held to a standard beyond simply bringing in artists that will sell in the current market, we wouldn’t have this problem — misogynous and degrading rap would fall back to indie distribution models… at best.

But it’s not like Hip hop culture hasn’t been aware of this problem for a long time now:

[…] My optic presentation sizzles the retina.
How far must I go to gain respect? Um.
Well, it’s kind of simple, just remain your own
Or you’ll be crazy sad and alone.
Industry rule number four thousand and eighty,
record company people are shady.
So kids watch your back ’cause I think they smoke crack,
I don’t doubt it. Look at how they act.
Off to better things like a hip-hop forum. […]