Google Analytics Measuring Up
(uploaded by veen)
I was one of the first Measure Map users back in the day and *loved* it — so much so that I reviewed it twice. Unfortunately, when Google bought the alpha version of Measure Map, they seemed to be more concerned with landing the talent behind it than the product itself.
Well, I knew Jeff was good, but now I get the method to Google’s madness.
From the look of the above screenshot, Jeff Veen and team have been super-busy spreading UXD goodness to ridiculously complex data views. When I finally dumped Measure Map last year, I ended up running with Shaun Inman’s beautifully designed Mint analytic package instead of the super functional Google Analytic tool, which just seemed like overkill.
I was also more than happy to support a brilliant, independent designer & developer..
So basically, I’m hoping that it’s really hard to hook Google Analytics into this blog. The above screenshot is calling me like a lobbyist does a congressman.
Tags: analytics, blogging, experience design, Google, Jeff Veen, Measure Map, Shaun Inman.
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I am betting that it is people like us with ecommerce sites (and the ones most in need of the analytics for monetary decisions) are the ones who are really finding this site deficient- all the “wow its so cool and shiny” people are not trying to view visits, bounce, page view and conversion rates all on the same table (which you cannot get to anymore), or bulk export 10’s of thousands of lines of information in a report, or who need to use network location for cross reference or who need hrly reports to make informed decisions, or who need to see country data instantly not 5 clicks down, or who need keyword and landing page data cross referenced or who are going to create so many dashboards that they will spend all day scrolling because the architecture is so poorly designed for us.. nope shiny happy bloggers, small site owners and the rest are going to determine the nightmare for the rest of us.. I physically get an ill feeling in my stomach every time i try to just locate the simplest of datum.. nope seems that google decided the webmaster/ecommerce director was unimportant..
so cheers to all of you who find the lack of comprehensive data so appealing - I love to hunt and peck for everything and then screen shoting it so i can review it together.. or even better making another oversized graphic for my home page that is still not comprehensive for my needs..
for me it just means more work and that makes me angry — and as an angry customer whose company spends more than a million a year in ad buy from Google….you think it would matter but it doesn’t from what i have read here.. so yay for the user who does not really need it — so glad it impresses you with it shiny oversized graphics, browser issues and lack of proper functionality for people who actually spend money on google … the 12th graders here need a product that is not geared to the kindergarten class.. but thanks to Google we are now writing on wide ruled construction paper with colored crayon - yay i am so happy about it I could just scream….
wow. you’re really pissed. maybe you should try leaving your venom on the blog of the designer who created *your* nightmare — i linked to him above.
don’t you think it’s kinda dumb to blame me or other bloggers for google’s design direction? shit, i’m not even the target of a measure map type experience anymore; i thought i made that perfectly clear in one of my links above:
as i stated above, i’ve only seen this screenshot of the latest release because i’m a happy mint customer. the visual goodness that jeff added looks great on the top level, but if google analytics has become a 1:1 representation of measure map, well, i truly feel sorry for corporate customers. the ladder experience drove me crazy, and as you seem so excited to point out, i’m just a blogger.
good luck and happy stat crunching, jane.