connecting*the*dots

Brought to you from that cutting-edge crew over at Current TV. You know, that little ol’ venture from Al Gore.

Big business is already squirming regarding citizen media; they’re going to have a heart attack if this experiment takes off. I don’t make predictions often, but the day it’s the norm for companies to dive into blogging as a means to communicate with their market, citizen advertizing will take off like wildfire.

The value proposition for large companies is too high to ignore hundreds, possibly thousands of passionate, creative consumers. Aside from the media buy component of a 50 million dollar campaign (in non-Current TV channels), the remainder of the creative and production costs could be replaced by a hundred $1,000 checks.

But forget huge corporations for a minute; imagine the value proposition for small businesses. The saturation of message and community will be beyond enticing; it’ll be intoxicating.

Man, the elites must really hate Web/Media 2.0 now.

(originally uploaded by jdlasica)

If Andrew Keen is a believer in the old saying that even bad press is good press, well, he’ll be amped by his coverage in the blogosphere today and in the near future.

I had planned on deconstructing his pathetic ass-kissing of pure capitalism and his simultaneous propagandizing of Web 2.0 as communism, but after reading Jeff Jarvis’ post, “Snobs.com,” there really isn’t much left for me to say.

Well, that’s never true.

Keen theorizes on the future of blogging, podcasting, etc:

In the Web 2.0 world, however, the nightmare is not the scarcity, but the over-abundance of authors. Since everyone will use digital media to express themselves, the only decisive act will be to not mark the paper.

My favorite twist on Keen (which Jeff so aptly points out) is that he both blogs and has a podcast site. Hell, the guy was a player wannabe in the first go round of Web 1.0. I’m not sensing a perspective with merit, I’m sensing bitterness. Check out this quote from Keen’s year 2000 Digital Hollywood conference bio:

Andrew Keen, Founder and CEO, AudioCafe: Andrew Keen is a leading visionary in the audio business with almost ten years of experience as an entrepreneur, salesman and writer in the industry. Having single-handedly founded Audiocafe in 1997, Keen has driven the development of the site’s content and business development. His model of integrating commerce, community and content is now acknowledged as the most viable business model for building a successful Internet business model. From its origins in 1997, Keen has built an Internet site well branded and respected throughout the audio, music and Internet industries. As the Founder of the company, Keen has personally recruited the entire management team at Audiocafe — including Eric Hall (President), the founding COO/CFO at Yahoo! and an executive at a number of other successful Internet start-ups, and James S. Thompson (COO), an experienced senior executive and veteran entrepreneur with five start-ups under his belt. Keen has also [blah, blah, blah…]

Keen is “an entrepreneur, salesman and writer in the industry” who apparently created the “model of integrating commerce, community and content [which] is now acknowledged as the most viable business model for building a successful Internet business model.” The audacity of the claim isn’t the only thing that has me rolling; “commerce, community and content” are all foundational elements of the Web 2.0 that he disses.

Does the added voice of his neighbor scare him that much?

Maybe Andy’s simply afraid that he won’t be able to recruit from a world full of endless talent to prop his career; after all, we all can’t have such spiffy titles to chose from.