connecting*the*dots

I stumbled across the no one’s listening podcast site and their interview with Noam Chomsky yesterday. The interview was entitled, Fake News; a title fitting his perspective on the American media. I have to admit though, after reading most of Noam’s work from the 80’s and 90’s, it was good to hear that he’s optimistic about the future.

The following is a transcript of part of the interview:

Noam: The effect [of the media] on the public isn’t very much studied, but to the extent as it has been, it seems that among the more educated sectors, the indoctrination works more effectively. Among the less educated sectors, the people are more skeptical and cynical.

Irene: Right… so what can we do because now I’m depressed. [nervous laughter]

Noam: I think it’s a very optimistic future, frankly.

Irene: Really? You wrote 90 books…

Noam: Look, very much so. There’s something we know about this country more than any other: we know a lot about public opinion. It’s studied very intensively.

Irene: That it’s fickle?

Noam: But it’s very rarely reported. You can find them, it’s an open society, you can find them. What they show is very remarkable. What they show first of all is that both political parties and the media are far to the right of the general population, on a whole host of issues. And the population is just, you know, disorganized, atomized, and so on. This country ought to be an organizers paradise. And the, that’s why the media and the campaigns keep away from issues. They know that on issues they’re going to lose people.

So therefore you have to portray George Bush as a, look he’s a pampered kid who came from a rich family, went to prep school, an elite university and you have to present him as an ordinary guy, you know, who makes grammatical errors, which I’m sure he’s trained to make, he didn’t talk that way at Yale and a fake Texas twang and he’s off to his ranch to cut brush or something.

That’s like a toothpaste ad. And I think a lot of people know it.

Given the facts about public opinion it means what’s needed is something, you know, not very radical. Let’s become as democratic as say the second largest country in the hemisphere: Brazil. I mean their last election was not between two rich kids who went to the same elite university and joined the same secret society where they’re trained to be members of the upper class and can get into politics cause they have rich families with a lot of connections. I mean people were actually able to vote and elect a president from their own ranks. A man who was a peasant union leader never had a higher education and comes from the population.

They could do it because it’s a functioning democratic society. Tremendous obstacles, you know: repressive state, huge concentration of wealth, much worse obstacles than we have, but they have mass popular movements, they have actual political parties which we don’t have. There’s nothing to stop us from doing that. We have a legacy of freedom which is unparalleled, its been won by struggle over centuries, it was never given, you can use it or you can abandon it.

It’s a choice.

So… I guess the question is who’s ready to make a few personal sacrifices to begin to elicit change?

A few years ago I ranted about my fear of a society where the media is absolutely controlled by corporate interests.

Now, my head wasn’t in the sand. I obviously realized that we were already living in a particular version of such a world, as money and power drives practically everything in this country. I was just a little concerned with the audacity of the FCC to even consider the type of deregulation it ended up approving. Sure, it happens every day; legislation lobbyed for by people in power turns around to increase the empowerment of those same people. I mean, this is how the free market works. But this legislation goes beyond just making money for the upper class.

If you view media reach as ephemeral noise in the ether, then the concerns of this post won’t bother you. Feel free to hop over to Amazon and consume away.

The fact is that Americans are glued to the tube and this type of conglomerate legislation — spanning all media (television, print, radio and the internet) — has now allowed for a greater possiblity to create a lasting, singular, corporate perspective in the psychology of the moment and beyond. Consume messaging has been given even more proximity to our children’s brains.

They Live shades are looking pretty good right about now.

So without the prospects of landing a pair of magic sunglasses, what exactly can be done to defend ourselves from this destructive approach to creating a consumer culture at all costs? As a contributor to public discourse, I’ve always believed that the ‘net (in 1997), and specifically, blogs (over the last five years) were a key development in the fight to present a perspective to battle corporate or government disinformation. Why?

• With blogging, there’s no managing editor around with advertising pressures to censor (or generate) a particular perspective. (Well, that is until the corporate structure tries to jack the nomenclature of blogging to dilute it’s effectiveness outside the reach of capitalism)
• Blogs are also a time permitting endeavor; you can publish many times a day or once a year. There isn’t a revenue figure to drive towards, which allows for individual perspectives to be expressed at will

This break from the days of publishing via the standard print revenue generation model is something akin to the advent of the printing press, yet with the merchant nation-state taking the place of the previously empowered Church. Okay, maybe that’s a little pre-mature, but the possibilities are there. And what are the possibilities?

Over the past few years, the blogging revolution has become more and more accessible and mainstream with the advent of RSS and aggregate readers. With Yahoo! adding access to RSS feeds to their My Yahoo! content modules, blogs are one step closer to being mainstream. But this last step is a big one, steeped in moral conviction… a belief in the common man. Why?

Until blogs are automatically indexed as viable, alternative feeds when running, say, a news query at Google or Yahoo!, they are going to, at best, sit on the periphery of the conscious of the world’s inhabitants. The average person does not have the time, nor the patience, to sift through the pedagogy of managing RSS. Bookmarks are about as much as they can handle. Blogs do return in general search queries, but this “general return only” pre-supposes a value level to the quality of the information being retrieved. You know, a perspective or opinion or even investigative research presented by a blogger has less value than a feed from the New York Times, The Washington Post, etc.

That’s why this information retrieval concept would have to be one generated out of moral conviction. By keeping news sources limited strictly to incorporated, staffed and vested (in the economic structure of society) newspapers, a Google (or any other news search engine) is basically saying that only these sources can report and editorialize news. Even though Google has gone a long way in presenting perspectives from small and foreign sources, providing the chance opportunity for conflicting perspective, it’s still not enough.

It seems to me that with a search capability, news aggregator and a blogging tool, Google and Yahoo! are best poised to create convergence between the “professional” news organizations and blogging communities, within the boundaries of their individual interfaces. How accessible blogs become in the presentation, will be a litmus test of their commitment to providing contextual channels within the information age, while creating usable interfaces for digesting a world of information overload and disinformation.

It’s completely doable and their historical commitment to data mining and information presentation doesn’t seem to indicate that they’ll shy away from heading in this direction. Well, as long as blogs don’t impact their institutional investors or advertisers in a negative light, that is.

the time is here
yes, now is the time
to make water out of wine
like the real extracted from rhyme
the haves and the have mores
ceilings are their floors
while working on their secret knock
they straight up kick down doors
you see, terror is pushed nightly
to establish our core fear
an appetite for the here
and now just doesn’t matter
we’re all well fed consumers and their pockets keep getting fatter
what, you think shit is gonna change
with a dollar?
or a dream?
wipe out your eyes
unplug your ears
wake up to the screams
from indochina death teams
from nicaraguan insurgent regimes
from vietnamese bloodstreams
from terrorist state schemes
power is power
green is green
you see?
deeper than a lost soul
you find the blue collar toll
trained to corrale the buck
to scream "what the fuck!?"
when capitalism capitalizes on fear
giving proud men deaf ears
you hear?
this society makes american sheiks
who pro-actively partake in high-risk stakes
to retire by 45
no matter who wakes up or not…
a shot to the head
a timely blood clot

my feet stand firm on the floor
as they pass by in multiple takes
the tension in my body relaxes
refusing to bite on the head fakes
shots whiz by my ears and eyes
my palms face upwards to the roof
slow motion moves and prefabricated lies
so just where exactly is the proof?
in the pudding
in the whispers
in the minds
in the wind
the vinyl is simply scratched
cross-faded
knowing
jaded
hatched…
a 45 revolution
a soon to be released patch