connecting*the*dots

If you’re a blogger that watches TV not only for it’s unbelievably passive entertainment and programmed misinformation (heh), but to find video clips that just might reinforce your thesis in your next post, I’ve found a service that you need to keep on your radar.

My good friend, Jonathan Daniel, has been working diligently for the past few years as the VP of Product Development at Critical Mention. A few weeks ago he gave me a tour of their services, and a beta account to play with. Let me tell you, as a blogger, the functionality they’ve developed to date (and in the wings) completely blew me away.

From their web site:

Broadcast media is the number one force shaping public opinion and driving consumer decisions every day. Every company and organization with public relations, crisis management, investor relations, competitive intelligence and brand management initiatives must track critical mentions on broadcast TV in order to monitor public perception, respond to events and crises, and gather market intelligence.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention’s CriticalTVSM search platform, customers can view their broadcast clips and transcripts within seconds of airing.

Yeah, you read that correctly: Instantaneous transcripts AND broadcast clips. Drooling yet?

CM’s service uses the practically ubiquitous implementation of closed-captioned satellite feeds as a source for full-text searches. The instant digitizing of each broadcast to their servers allows for instantaneous clipping of video surrounding the term or phrase being searched.

While the interface design is somewhat clunky, the functionality is superb. The above image shows the result of a search for the term “blogging.” As you roll over the results on the right, a vid-cap puppets on the left with the transcript of the one minute clip and the highlighted search query. Found a broadcast that you’d like to use? Simply click on the expand button to expand the clip to display up to seven, one-minute clips that surround the queried term.

Once expanded, the current version allows the user to save the selected clips to a working library, send an email of the video and transcript or order hard copies — very smart and useful services for CM’s current business model.

CM gained financing and grew over the last few years by partnering with broadcasters to enable partnered companies to track mentions of products, services, employees, intellectual property, etc. across the airwaves.

To a number of bloggers, this concept might sound very familiar.

Back in November, Daniel Lyons (Forbes.com) espoused a similar position on media monitoring, except Lyons’ position was steeped in venom, advising corporations to explicitly track posts from bloggers. Once published, he immediately drew the ire of bloggers for his ridiculous and stereotypical assertions of blogging in general and for his positioning of such monitoring as Fighting Back.

The customer conversation isn’t one to fight, it’s one to join.

So how can this proprietary service add to the richness of blogging? The advent of YouTube — with their free, unlimited storage of video and automatic generation of code that enables bloggers to present in-line video — has prepped the web publishing market for Critical Mention to open up their service model outside the walls of partnered corporations.

A few examples of how a professional / public version of CM might be used:

• An analyst site, such as TheStreet.com (disclosure: I’m consulting on the current redesign), could present inline media coverage of companies and news events to fortify the context of their assertions
• Media Matters, a conservative misinformation analyst site, would be able to greatly reduce their investment in tracking staff and hardware
• Blogumentaries, such as The War Tapes and The Echo Chamber Project could gather and post media clips as research and/or extensions to their narrative thesis
• Bloggers in general would go gonzo for such access to media clippings, as the service would replace the time consuming tasks of manually recording programs or scouring the internet for the chance of discovering a timely, linkable/postable file.

The usefulness of the service is practically endless and the various business models are just waiting to be developed.

In the realm of unbundled content, each re-post of video content is actually a form of advertising for both the original broadcast and the broadcasting network. Once a value proposition has been quantified by CM, I’d imagine that forward-thinking broadcasting ownership would be gung-ho to participate in such a far-reaching, viral broadcast model.

CM could then serve as the middle man, establishing both a professional fee-based service level and a free public blogging service level.

This service could truly “2.0″ media in one swooping move.

Blogger gal vs. Newspaper guy!

Well, not quite, but it makes a great lede, eh?

Sue, Lex and I met over lunch yesterday to discuss potential strategies for evolving the News & Record’s citizen journalism efforts. And no, we didn’t have a stare off.

Man… Lex is in a tough position; he’s completely open to forward-thinking ideas (I mean, his title is Citizen Journalism Coordinator), but he also seems to be up against a bottom line business that’s very adverse to risk. Apparently, changing the approach to meeting a historically profitable bottom line is a tough sell, even within an industry that’s on shaky ground.

It’s amazing how palpable sand can become to the heads of industry during innovative times.

That’s not to say that the N&R hasn’t been progressive with their citizen journalism efforts to date — they have — but Lex knows that in just a few years the N&R (both print and online) will have to directly compete with new forms of dynamic, community-based, participatory, online news applications (e.g. Newsvine), which will be free of legacy organizational overhead and be able to react with agility.

And you can’t forget those pesky bloggers.

The N&R needs to step up their game.

So we chatted. And ate. And chatted some more. And by the time our conversation came to a close, we had a number of interesting ideas on the table:

• Personal Relationships - Lex is looking to develop relationships with members of the Greensboro community, offering them the opportunity to use N&R resources (legal, photography, journalist feedback, etc.) to craft substantive citizen journalism. To me, this approach perfectly fits the future of print newspapers, as time-based news is dead on paper. They’ll have to compete as daily magazines (more depth, less coverage).

• Real-time Blogging Input - I suggested promoting a tagging schema that matched the classification structure of both the paper and the site:

  For example, identify and promote a unique set of “greensboro[xxxx]” tags, for anyone to use on blog posts, flickr images, etc. when generating Greensboro specific news, events, opinions, etc.

  Internally, the N&R editorial staff would then set up RSS aggregators with subscriptions of each tag search result.

  The real-time input of potential stories and assets would increase exponentially, while the N&R would continue to have editorial control, as the aggregator would serve as the queue into the publishing process

• Representation Across The Community - Sue focused on the concept of encouraging participation along the lines of community diversity (her connections with Uplifter is right along the lines of my focus with The People, Yes!). We talked about ideas ranging from developing blogging 101 material to share with a non-computer literate demographic to grass roots representation within sub-communities (e.g. school board meetings) to encourage live-blogging with the unique tag identifiers

An interesting start, but there’s still one major component that we’re skirting: Revenue incentives.

Lex made it clear that creating a participatory revenue model doesn’t fall under his charge, but the N&R is open to ideas. My perspective is that without incentive, participation will be lighter, with less quality and dedication. Any revenue generated out of these relationships should be viewed as found money, so share and share alike:

• To tap into the wisdom of the blogosphere by republishing the original post or an edited version, a buisness needs to develop a revenue model that fairly represents such a relationship.
• To partner with individuals from the community to generate community-based journalism, a business needs to develop a revenue model to encourage such a partnership.

It comes down to this: Pony up or we, the citizens, will simply get together and form collaborative blogs, creating relevant identities, gain a better footprint in Google over a 3 month period of time and, eventually, sign up with BlogAds to support our own voice.

That’s not a threat. ;-) I’m looking forward to our next conversation, folks.

UPDATE: Six months after the fact, in the NORG session at ConvergeSouth, Ed Cone backs up my philosophy regarding partnering with local bloggers/writers in a revenue share program.

It’s amazing how much you can learn about yourself and someone else over a “coffee cup” of coffee.

Cara Michele and I agreed to meet over at The Green Bean yesterday to discuss how we can get moving on our new joint project. Well, after 4 hours of caffeine and an intense conversation ranging from the project at hand to religion to the MPAA, I realized that while we’re very different, amazingly enough, we’re so very much the same.

She’s a devout Christian, living and serving humanity through the love of Christ, and tends to look for absolutes to help guide her through life.

I’ve found my higher power, yet I don’t call it anything particular, believing instead that “it” is woven throughout our actions and surroundings. I’m wary of anything claiming to be an absolute, instead looking for natural patterns to clue me onward to my next experience.

We’re completely different, right? Wrong.

We both share a strong desire to empower the men and women who are left on the periphery of society; Cara Michele has been walking that walk for years, while I’ve been going all city since ‘91. So while I strongly believe in the power of information and she strongly believes in the power of Christ, our common desire is upliftment.

It’s all good.

Now if I can only get her to be comfortable with the fact that there are endless ways to describe a “coffee cup”… ;-)

Photo by Colin Gregory Palmer

I usually tend to keep announcements under wraps until I’ve made enough progress to warrent them, but in the spirit of Tantek Çelik’s building blocks presentation, Kent Bye’s Echo Chamber Project and Chris Messina’s barcamp escapades, well, here goes nothing:

thepeopleyes.org

Tantek Çelik, Chief Technologist at Technorati, is shooting to enable the independents of the world.

Building blocks are built by both experts and non-experts to advance the enablement of independents.

• Blogger did this in new ways. Publishing content on your own site and made extremely easily.
• Creative Commons is a building block as well, but in legal terms to free up content.
• Wiki’s enable the independent, because no one needs to manage the edits.
• IRC allows anyone to download a client and run it without signing up for the service. And it’s coded in a smart, lightweight manner.
• Tagging has been established to remove the constraints of categories and to tap into an aggregate of perspectives
• SuperHappyDevHouse was a social building block, where developers could code next to one another (with beer) and get instant feedback.
• foo camp was Tim O’Reilly’s way to bring people together and allow them to figure out how to spend three days collaborating within an empty program grid, with just whiteboards, power hooks and a wireless network; a completely decentralized social building block.

Tantek created the idea of barcamp out of his experience with foo camp; why not have it on the same day as foo camp? They registered the domain 6 days before the event and reverse engineered the requirements to run it from the foo camp Wiki.

We’re now watching a friggin’ music video barcamp rehash. This should lead to a point (because the video is a bit over the top)… So people around the world jumped on the idea of barcamp. The barcamp Wiki led to replication and building; Building blocks.

The challenge is not only creating building block for ourselves, or friends, or community… but the people who are on the other side of the digital divide. Tantek’s position is that we are the privileged, so how do we provide building blocks for others who are not.

End live-blog (well, pseudo live… the WiFi was down).

Sure… to a degree. This is all good within our sphere of reality. But Wiki’s and tagging and foo camps mean nothing to people stuck in the real; struggling to get by to pay the rent, put food on the table, pay for their children’s education. Tantek’s challenge still applies, but how?

In the Q&A, I asked him how we can apply this concept to the digital divide and people operating outside the context of content creation — people who are stuck in a service based economy. A fair question? Not really, but it opened up the conversation a bit. Tantek feels that creating building blocks saves people time, and time is money and freedom has a cost. Very true, but the question remains.

Disclaimer: This is live blogging; all quotes are paraphrases.

I stumbled across the no one’s listening podcast site and their interview with Noam Chomsky yesterday. The interview was entitled, Fake News; a title fitting his perspective on the American media. I have to admit though, after reading most of Noam’s work from the 80’s and 90’s, it was good to hear that he’s optimistic about the future.

The following is a transcript of part of the interview:

Noam: The effect [of the media] on the public isn’t very much studied, but to the extent as it has been, it seems that among the more educated sectors, the indoctrination works more effectively. Among the less educated sectors, the people are more skeptical and cynical.

Irene: Right… so what can we do because now I’m depressed. [nervous laughter]

Noam: I think it’s a very optimistic future, frankly.

Irene: Really? You wrote 90 books…

Noam: Look, very much so. There’s something we know about this country more than any other: we know a lot about public opinion. It’s studied very intensively.

Irene: That it’s fickle?

Noam: But it’s very rarely reported. You can find them, it’s an open society, you can find them. What they show is very remarkable. What they show first of all is that both political parties and the media are far to the right of the general population, on a whole host of issues. And the population is just, you know, disorganized, atomized, and so on. This country ought to be an organizers paradise. And the, that’s why the media and the campaigns keep away from issues. They know that on issues they’re going to lose people.

So therefore you have to portray George Bush as a, look he’s a pampered kid who came from a rich family, went to prep school, an elite university and you have to present him as an ordinary guy, you know, who makes grammatical errors, which I’m sure he’s trained to make, he didn’t talk that way at Yale and a fake Texas twang and he’s off to his ranch to cut brush or something.

That’s like a toothpaste ad. And I think a lot of people know it.

Given the facts about public opinion it means what’s needed is something, you know, not very radical. Let’s become as democratic as say the second largest country in the hemisphere: Brazil. I mean their last election was not between two rich kids who went to the same elite university and joined the same secret society where they’re trained to be members of the upper class and can get into politics cause they have rich families with a lot of connections. I mean people were actually able to vote and elect a president from their own ranks. A man who was a peasant union leader never had a higher education and comes from the population.

They could do it because it’s a functioning democratic society. Tremendous obstacles, you know: repressive state, huge concentration of wealth, much worse obstacles than we have, but they have mass popular movements, they have actual political parties which we don’t have. There’s nothing to stop us from doing that. We have a legacy of freedom which is unparalleled, its been won by struggle over centuries, it was never given, you can use it or you can abandon it.

It’s a choice.

So… I guess the question is who’s ready to make a few personal sacrifices to begin to elicit change?

As social tagging begins to catch on beyond the early adopters, content and commerce domains are opening up their information architectures to empower their consumers to tag, creating exponentially greater degrees of faceted, semantic relationships between their information objects.

Amazon is already in the lead to extend this open paradigm into the commerce space with object tagging and Mechanical Turk (a program which could seriously disrupt peasant-class wage pay around the world). Amazon’s past innovation isn’t a guarantee for future success, but their recent moves prove to be a good sign.

How Social Tagging Works

Folksonomies change the dynamics of generating useful index pages by centralizing human perspectives expressed through single or compound descriptive terms into navigable indexes. It’s the equivalent of a dynamic, open-ended thesaurus, eliminating the need to manage the static creation of valued relationships, as co-occurance stitches together threads of information like newly created and evolving synapses in the brain.

The usefulness of these visible, semantic relationships to the person searching for specific content or products is quite possibly the most sticky form of extended discovery not generated through database algorithms.

I mean, forget dropping out of my mental model to browse topical navigation or stopping to search for an explicit term or phrase; when I engage with a domain such as flickr or del.icio.us, my desire to stay within the domain is increased simply because the language I use to define my world through tagging simultaneously allows me to peer into the world of like-minded folk (ergo: folksonomies).

Tagging creates community through the overlap of perspective.

While this extends conversation, it can also impact the sales potential of commerce sites by adding another layer to collaborative filtering, which Amazon has already acknowledged through their advancements in tagging. Now, extend this concept further into the realm of consumer contributions with industry and one can envision the incentive for business to slightly open their gated approach of mass manufacturing in this age of personalization, allowing customers to participate in defining what a company produces by simply tagging their existing objects.

• Tagging builds community
• Tagging increases the findability
• Tagging can give customers a transparent stake in the process of creating services/products/content

Back To The Interface

Try thinking about tagging interfaces on a few distinct levels:

• Interfaces which display common tags from across a particular domain need to be designed to maximize their semantic relationships.
• Object-level interfaces need to be re-crafted to both accommodate the display of previously applied personal tags and tags applied by the community.
• Management screens, which can give ownership of personally applied tags to the people that spend their time generating them, need to be compiled from contributing domains across the web for individuals to manage and, potentially, collect residual dividends related to sales generated from exposed tags.

I recently stumbled across an interesting site that leverages the API of del.icio.us tags. Kevan Davis created extisp.icio.us to scrape user tags and visually represent them using only words or images:

My good friend, DeWitt Clinton, created Delancy, which leverages the open nature of del.icio.us, providing an enhancement with the ability to manage tagged objects by personal click-through popularity:

Kevan’s enhancement focuses on re-presenting information in a way that presents our constantly evolving association with the world outside, while DeWitt’s enhancement focuses on adding feature value, assisting us to quickly find our most used bookmarks.

This type of innovative, open source development reflects the same type of creative energy that non-developers posses — people that are becoming hooked on tagging, hooked on participation.

Sharing Interfaces, Creating A Usable Web 2.0

Now that Silicon Valley is reaping the rewards of innovative open source development—observing hundreds of prototypes across numerous types of applications—how long will it be until these companies begin to act in a similar fashion? Yes, I’m talking about open collaboration.

TypePad enables me to tag my posts by assigning categories, but the management screen is a simple list, one that doesn’t allow me to easily create more manageable sub-categories (I’d probably group my tags by proper names, places, titles, descriptors, etc.). Mena, it’s becoming painful for me to manage my 200+ tags; how about TypePad teaming up with del.icio.us to use their management screen?

del.icio.us does many thing well, including their flexible interface for managing tags by give user created groups of tags nicknames. So simple, but so powerful. Why aren’t domains like TypePad, flickr, Flock, etc. bartering with del.icio.us to leverage this successful interface—one that thousands of early adopters are already using and loving — while providing their own best practice proprietary interfaces or code in return?

This level of collaboration amongst businesses is an example of what would allow companies to focus on developing more focused innovation, enhancing development cycles, reducing resource allocation and most importantly, providing best practice consistency across applications where possible. Toyota recently leased the technology of its Hybrid engines to Ford and other automakers.

How much quicker would a usable and useful Web 2.0 network be created if companies operated in such a manner?

The collective intelligence of humanity seems to be amped to contribute. Are we ready for them?

I tag like a 15 year-old kid in the South Bronx with a box full of Krylons and a yard full of freshly sandblasted cars.

I tag like I just got jumped by a handful of punks who made the mistake of letting me follow them to their trailer park homes adorned with freshly cleaned aluminum siding.

I tag like I get told who I am, what I’m supposed to believe and how I’m supposed to act on a daily basis.

I go all city, hoping that one day, the vehicles I’ve touched get stitched together to form a complete sentence.

I tag because I saw you leave your mark and it was dope.

I tag because I know how to freeze, watch TV and (kinda) avoid the kissing bugs.

I tag because the words I drop in time will find a way to form a cohesive rhyme.

I tag because the world may be getting smaller, but it’s damn sure not coming together.

I tag your name, your spot, your position, your mood, your frame of mind when it’s too hard for you to see it for yourself.

I tag the expected terms of modern constructs.

I tag the post-modern undercurrents of miscellaneous descriptors.

I tag my tags so that when structure is forged out of chaos, you’ll know how to find me.

I tag so that it’s me you won’t be looking for.

When I tag, I’m regurgitating the meal I’ve caught for the chicks in my roost.

When I tag, I feel one with the universe of the collective unconscious.

When I tag, I can see the pillars of control quaking in their foundation.

When I tag, I experience therefore I understand.

When we tag, anything is possible.

————

Tag! We’re It! Part II
Tag! We’re It!

Terrance—over at The Republic of T—asks a simple, yet provocative question in preparation of the 2006 elections: What’s Your Platform?

Okay, I’m game. Here are my most imperative policy reforms, in no particular order.

1) 2.0 the hell out of government
Congress was only able to see "finished" intelligence before voting to give the Bush administration power to go to war (as a last resort). In my world, anything that the Executive branch sees, the Legislative branch sees. My voice is represented by my state officials, not the president. This one example of a non-transparent government directly led to the deaths of more than 30,000 human beings.

The most applicable 2.0 philosophy for reforming government is the philosophy of openness. From open source to open content, imagine the possibilities of employing a government that makes all de-classified government documents, congressional voting records, appointee resumes, etc. instantly available in a relational database with open APIs for public use. All of this information is available now, but it’s not prepped for accessibility and reuse. This is the future of accountability. Up communication and transparency, reduce the "Fuck You!" noise of the left vs. the right blogosphere to constructive collaboration… that is until government tries to pull something, and then we get back on them like white on rice.

2) Create a nominal tax to directly supplement teacher salaries
Great teachers are few and far between nowadays. Why? Well, you try dealing with kids, administrators and parents all day, adhere to and circumvent the red-tape and legalities of this age with the grace of a seasoned politician and pull in ~$45k per year.

I’m talking about, say, a .1% tax that goes directly towards teacher salaries. I gotta admit, I got the idea from Mini-Me when he appeared as a genius teacher on an episode of Boston Public a few years back. His thesis was that the degree to which students are prepared by their public school years directly impacts their earning potential, so reward their hometown education system with a nominal, flat tax return to impact teacher salaries. Tell ‘em. Verne!

3) Rip up the Patriot Act
As alluded to in the first part of my platform, transparency of government will lead to politicians being held accountable to create humane national and global policies. It’ll also foster the innovation of extremely real-time and smart communication user experiences, which can then be applied by government in the authenticated realm of classified material.

This edict of transparency cannot be applied to individuals. Our individual right of privacy is what has distinguished us from the rest of the world for centuries. The Patriot Act is legislation with language that allows for the control, intimidation and investigation of Americans through the guise of terrorism. It’s like the old censorship debate; who defines what is terrorism? The abuse of American rights have already begun.

4) Election reforms
First, all television campaigns are free. Each major candidate (there would have to be some way to determine "major," possibly something akin to the BSC polls/stats via past political progress made) is provided a set amount of credits to apply to the "purchase" of air time. This opens up the playing field to a diverse class of politicians who can focus on the issues, not their fund raising. I bet Tom Delay would even go for this.

Second, ensure that voting is both easy to access and secure. All voting systems could easily be tied together into one database, while creating alternative voting options, such as over the internet and by phone. We’ve been to the moon people…

5) National health care for everyone… Yes, you too
Riddle me this: Large corporations get major discounts on health care coverage due to the amount of employees they staff, right? Okay, then why not treat congressional districts as semantic equivalents of large pools of employees (citizen residents) by submitting them as huge groups into the bidding process?

C’mon, try to tell me why that doesn’t make any sense.

6) Incentivize industry to reduce our dependency on oil and clean up the environment
I know, the oil industry has major power claws dug deep into our political system, but this is my platform, so I’ll risk the blunt gas nozzle to the back of my head. This current administration gave tax breaks to manufacturers who create hybrid vehicles, but capped the production of cars to 60,000 that qualify for the break. Yeah.

First, we create California-like emmission standards and apply it nationally. Second, we apply money to develop alternative forms of fuel instead of planning a fucking trip to Mars or building that damn bridge to nowhere in Alaska. Third… well, I’m not that smart, but these people are.

Well, that’s my platform. God knows there are other extremely important issues (like getting out of Iraq, impeaching Bush, etc.), but that’s all the brainpower I have for tonight. I’m sure many of you want to label me as a liberal communist or some other "sticks and stones" nomenclature, and if I just described your take on me, my message to you is grow the fuck up. These are serious times, calling for serious people. The longer you avoid engaging in honest discussions along these lines, the easier it becomes to spot your agenda.

To the rest of you, let’s work together to get these bozos out of office in 2006.

Louis Farrakhan spoke at Syracuse University in 1989. At the time, all I knew of Farrakhan was his position as the leader of The Nation of Islam, his rumored role in the assassination of Malcolm X and the paragraph quotes, characterizing him as an anti-Semite. Upon deciding to listen to him speak, I ended up being one of about 10 white people within the auditorium (the others being pledges sent on a cruel stunt by one of the rich boy fraternities). I decided to attend because I don’t believe much until I experience it first hand, and, well, college is supposed to be the grounds for learning.

Quite frankly, over two hours, Farrakhan was nothing but eloquent, moving, empowering and righteous. There were no hints of Antisemitism, as he seemed 100% concerned with uplifting African-Americans in America. There wasn’t even a subtle push to join The Nation. And all the time my roommates and I listened to him speak, people protested outside, refusing to hear his words from his mouth.

Until today, I had shied away from posting about the passing of Rosa Parks… and then I watched her funeral service last night on C-Span. Do yourself a favor and listen to this speech. Louis Farrakhan captures the essence of the civil rights movement in his 10 minute speech and bridges time to reflect upon where we all need to go today… following the footprints of Rosa Parks.

Other poignant speeches:
Bill Clinton
John Conyers
Bishop T.D. Jakes
Barack Obama
Al Sharpton

(via freep)

UPDATE: Historically, Farrakhan has been very exclusionary regarding the inclusion of gay and lesbian struggles for equal rights. He talked the talk regarding inclusion leading up to the Millions More March, but there were still acts of exclusion on the day of the march.

No one claiming to be an activist in the spirit of Rosa Parks would separate any group of human beings, based on any factor, from the Civil Rights movement. Or, as John Conyers put it, “Civil Rights has morphed into the Human Rights movement.”

A few years ago I ranted about my fear of a society where the media is absolutely controlled by corporate interests.

Now, my head wasn’t in the sand. I obviously realized that we were already living in a particular version of such a world, as money and power drives practically everything in this country. I was just a little concerned with the audacity of the FCC to even consider the type of deregulation it ended up approving. Sure, it happens every day; legislation lobbyed for by people in power turns around to increase the empowerment of those same people. I mean, this is how the free market works. But this legislation goes beyond just making money for the upper class.

If you view media reach as ephemeral noise in the ether, then the concerns of this post won’t bother you. Feel free to hop over to Amazon and consume away.

The fact is that Americans are glued to the tube and this type of conglomerate legislation — spanning all media (television, print, radio and the internet) — has now allowed for a greater possiblity to create a lasting, singular, corporate perspective in the psychology of the moment and beyond. Consume messaging has been given even more proximity to our children’s brains.

They Live shades are looking pretty good right about now.

So without the prospects of landing a pair of magic sunglasses, what exactly can be done to defend ourselves from this destructive approach to creating a consumer culture at all costs? As a contributor to public discourse, I’ve always believed that the ‘net (in 1997), and specifically, blogs (over the last five years) were a key development in the fight to present a perspective to battle corporate or government disinformation. Why?

• With blogging, there’s no managing editor around with advertising pressures to censor (or generate) a particular perspective. (Well, that is until the corporate structure tries to jack the nomenclature of blogging to dilute it’s effectiveness outside the reach of capitalism)
• Blogs are also a time permitting endeavor; you can publish many times a day or once a year. There isn’t a revenue figure to drive towards, which allows for individual perspectives to be expressed at will

This break from the days of publishing via the standard print revenue generation model is something akin to the advent of the printing press, yet with the merchant nation-state taking the place of the previously empowered Church. Okay, maybe that’s a little pre-mature, but the possibilities are there. And what are the possibilities?

Over the past few years, the blogging revolution has become more and more accessible and mainstream with the advent of RSS and aggregate readers. With Yahoo! adding access to RSS feeds to their My Yahoo! content modules, blogs are one step closer to being mainstream. But this last step is a big one, steeped in moral conviction… a belief in the common man. Why?

Until blogs are automatically indexed as viable, alternative feeds when running, say, a news query at Google or Yahoo!, they are going to, at best, sit on the periphery of the conscious of the world’s inhabitants. The average person does not have the time, nor the patience, to sift through the pedagogy of managing RSS. Bookmarks are about as much as they can handle. Blogs do return in general search queries, but this “general return only” pre-supposes a value level to the quality of the information being retrieved. You know, a perspective or opinion or even investigative research presented by a blogger has less value than a feed from the New York Times, The Washington Post, etc.

That’s why this information retrieval concept would have to be one generated out of moral conviction. By keeping news sources limited strictly to incorporated, staffed and vested (in the economic structure of society) newspapers, a Google (or any other news search engine) is basically saying that only these sources can report and editorialize news. Even though Google has gone a long way in presenting perspectives from small and foreign sources, providing the chance opportunity for conflicting perspective, it’s still not enough.

It seems to me that with a search capability, news aggregator and a blogging tool, Google and Yahoo! are best poised to create convergence between the “professional” news organizations and blogging communities, within the boundaries of their individual interfaces. How accessible blogs become in the presentation, will be a litmus test of their commitment to providing contextual channels within the information age, while creating usable interfaces for digesting a world of information overload and disinformation.

It’s completely doable and their historical commitment to data mining and information presentation doesn’t seem to indicate that they’ll shy away from heading in this direction. Well, as long as blogs don’t impact their institutional investors or advertisers in a negative light, that is.