Chomsky: Media, Democracy and Indoctrination
I stumbled across the no one’s listening podcast site and their interview with Noam Chomsky yesterday. The interview was entitled, Fake News; a title fitting his perspective on the American media. I have to admit though, after reading most of Noam’s work from the 80’s and 90’s, it was good to hear that he’s optimistic about the future.
The following is a transcript of part of the interview:
Noam: The effect [of the media] on the public isn’t very much studied, but to the extent as it has been, it seems that among the more educated sectors, the indoctrination works more effectively. Among the less educated sectors, the people are more skeptical and cynical.
Irene: Right… so what can we do because now I’m depressed. [nervous laughter]
Noam: I think it’s a very optimistic future, frankly.
Irene: Really? You wrote 90 books…
Noam: Look, very much so. There’s something we know about this country more than any other: we know a lot about public opinion. It’s studied very intensively.
Irene: That it’s fickle?
Noam: But it’s very rarely reported. You can find them, it’s an open society, you can find them. What they show is very remarkable. What they show first of all is that both political parties and the media are far to the right of the general population, on a whole host of issues. And the population is just, you know, disorganized, atomized, and so on. This country ought to be an organizers paradise. And the, that’s why the media and the campaigns keep away from issues. They know that on issues they’re going to lose people.
So therefore you have to portray George Bush as a, look he’s a pampered kid who came from a rich family, went to prep school, an elite university and you have to present him as an ordinary guy, you know, who makes grammatical errors, which I’m sure he’s trained to make, he didn’t talk that way at Yale and a fake Texas twang and he’s off to his ranch to cut brush or something.
That’s like a toothpaste ad. And I think a lot of people know it.
Given the facts about public opinion it means what’s needed is something, you know, not very radical. Let’s become as democratic as say the second largest country in the hemisphere: Brazil. I mean their last election was not between two rich kids who went to the same elite university and joined the same secret society where they’re trained to be members of the upper class and can get into politics cause they have rich families with a lot of connections. I mean people were actually able to vote and elect a president from their own ranks. A man who was a peasant union leader never had a higher education and comes from the population.
They could do it because it’s a functioning democratic society. Tremendous obstacles, you know: repressive state, huge concentration of wealth, much worse obstacles than we have, but they have mass popular movements, they have actual political parties which we don’t have. There’s nothing to stop us from doing that. We have a legacy of freedom which is unparalleled, its been won by struggle over centuries, it was never given, you can use it or you can abandon it.
It’s a choice.
So… I guess the question is who’s ready to make a few personal sacrifices to begin to elicit change?
3 CommentsReview: Chomsky “What Uncle Sam Really Wants”
Why I started my Chomsky indulgence with Understanding Power and not this digestible gem I’ll never know.
Uncle Sam is a brilliant pocket reference of Noam Chomsky’s world view, specifically his unflinching criticism of US foreign policy. His genius with linguistics provides him the means to absolutely tear apart the propaganda surrounding isms, bringing the conversation and arguments back to the table of reality. By comparing declassified government files, public policy and geopolitical events occurring between the early 1940’s to 1992, Chomsky cuts directly through the posturing of the US to frame cause and effect in the struggle for global power.
The man is fearless. He critically deconstructs policy from within the sovereign US to expose the post-WWII new world order policies of US planners — clearly describing how the Third World has been shaped to remain the peasant working class via neo-Nazi techniques of torture and intimidation, satisfying the needs of the US investor class.
His arguments are completely lucid and relevant in today’s world, even though it was published in the early nineties. Want an example? Keep an eye on the US propaganda regarding the “left-wing rhetoric” of Hugo Chavez. The BBC is already picking up the US talking points of Venezuela elections being rigged. Chomsky describes these US tactics in detail.
Chomsky’s take on US indoctrination of its citizens to contributing productively to pure capitalism is classic, as he tackles complicit participants from the mainstream media to academia. Just as stinging is his perspective on the marginalization of 80% of our population, which reminded me a bit of the 5% Nation, but without the optimism.
Here’s a section about the US in a Rent-A-Thug role (remember, this was written during the original Gulf War conflict with George H.W. Bush in charge):
[…]
“In any confrontation, each participant tries to shift the battle to a domain in which it’s most likely to succeed. You want to lead with your strength, play your strong card. The strong card of the United States is force—so if we can establish the principle that force rules the world, that’s a victory for us. If, on the other hand, a conflict is settled through peaceful means, that benefits us less, because our rivals are just as good or better in that domain.
Diplomacy is a particularly unwelcome option, unless it’s pursued under the gun. The US has very little popular support for its goals in the Third World. This isn’t surprising, since it’s trying to impose structures of domination and exploitation. A diplomatic settlement is bound to respond, at least to some degree, to the interests of the other participants in the negotiation, and that’s a problem when your positions aren’t very popular.
As a result, negotiations are something the US commonly tries to avoid. Contrary to much propaganda, that has been true in Southeast Asia, the Middle East and Central America for many years.
Against this background, it’s natural that the Bush administration should regard military force as a major policy instrument, preferring it to sanctions and diplomacy (as in the Gulf crisis). But since the US now lacks the economic base to impose “order and stability� in the Third World, it must rely on others to pay for the exercise—a necessary one, it’s widely assumed, since someone must ensure a proper respect for the masters. The flow of profits from Gulf oil production helps, but Japan and German-led continental Europe must also pay their share as the US adopts the “mercenary role,� following the advice of the international business press.
The financial editor of the conservative Chicago Tribune has been stressing these themes with particular clarity (William Neikirk, “We are the World’s Guardian Angelsâ€? 9/9/90) We must be “willing mercenaries,â€? paid for our ample services by our rivals, using our “monopoly powerâ€? in the “security marketâ€? to maintain “our control over the world economic system.â€? We should run a global protection racket, he advises, selling “protectionâ€? to other wealthy powers who will pay us a “war premium.”
This is Chicago, where the words are understood: if someone bothers you, you call on the Mafia to break their bones. And if you fall behind in your premium, your health may suffer too.
To be sure, the use of force to control the Third World is only a last resort. The IMF is a more cost-effective instrument than the Marines and the CIA if it can do the job. But the “iron fist� must be poised in the background, available when needed.
Our rent-a-thug role also causes suffering at home. All of the successful industrial powers have relied on the state to protect and enhance powerful domestic economic interests, to direct public resources to the needs of investors, and so on—one reason why they are successful. Since 1950, the US has pursued these ends largely through the Pentagon System (including NASA and the Department of Energy, which produces nuclear weapons). By now we are locked into these devices for maintaining electronics, computers and high-tech industry generally.
Reaganite military Keynesian excesses added further problems. The transfer of resources to wealthy minorities and other government policies led to a vast wave of financial manipulations and a consumption binge. But there was little in the way of productive investment, and the country was saddled with huge debts: government, corporate, household and the calculable debt of unmet social needs as the society drifts towards a Third World pattern, with islands of great wealth and privilege in a sea of misery and suffering.
When a state is committed to such policies, it must somehow find a way to divert the population, to keep them from seeing what’s happening around them. There are not many ways to do this. The standard ones are to inspire fear of terrible enemies about to overwhelm us, and awe for our grand leaders who rescue us from disaster in the nick of time.
That has been the pattern right through the 1980’s, requiring no little ingenuity as the standard device, the Soviet threat, became harder to take seriously. So the threat to our existence has been Qaddafi and his hordes of international terrorists, Grenada and its ominous air base, Sandinistas marching on Texas, Hispanic narcotraffickers led by the arch-maniac Noriega, and crazed Arabs generally. Most recently it’s Saddam Hussein, after he committed his sole crime—the crime of disobedience—in August 1990. It has become more necessary to recognize what has always been true: that the prime enemy is the Third World, which threatens to get “out of control.�
These are not laws of nature. The processes, and the institutions that engender them, could be changed. But that will require cultural, social and institutional changes of no little movement, including democratic structures that go far beyond periodic selection of representatives of the business world to manage domestic and international affairs.”
[…]
Exactly.
Okay, I’m off to read Cluetrain again. I call this “gray matter iteration.” ;-)
5 CommentsArt Prophesying Reality?
It was around 1989 that I read Six Days of the Condor — a perfect story for an 18 year-old, chock full of deceit, murder, paranoia, sex, intrigue, spies. For some reason — possibly my attention span at the time — the end of the book threw me for a loop. So tonight, I kicked back with my Netflix choice of the week and watched the film adaptation: Three Days of the Condor.

Three words: Rent. it. now.
It was made 28 years ago, yet the plot line has come to life in eerie fashion over the last few years. I don’t want to ruin the movie for you, so if you are going to rent it, don’t read on.
Condor (played by Robert Redford) is a spy, and per chance, misses a hit on his office that leaves the entire office of seven dead. After some brilliant screenwriting, we come to find out that one of his previous reports, sent off to Langley as usual, hit a nerve within a secret faction of the CIA that just happened to be playing war games concerning the overthrow of an unstable regime in the Middle East in order to gain control of oil reserves.
Sure, the US has been meddling with numerous foreign spots over the past 50 years to keep a stranglehold on power, but shivers the size of nine inch nails traveled down my spine just the same.
The rogue CIA unit ordered the execution of the entire office after reading Condor’s spot-on investigative report, so he does the only thing he can and goes on the run to plan his next step. After outwitting numerous suits over the course of the film, he ends up confronting the CIA Director directly in front of the New York Times office in Manhattan.
After a quick verbal sparring over the morality of what our government was doing, Condor tells the Director that the story is out and the Times will be publishing it all. The film ends with the CIA Director asking Condor,
“What if they don’t print it, then where will you go?”
Redford’s face drops a bit as the last frame freezes on him.
Does Our Press Get Squeezed?
Forget the uncanny plot line that syncs up with the recent activity in Iraq (and the wild coincidence of the main NYC CIA office being in the WTC) all together. It’s eerie to see this on film, but I’m more interested with the final jab.
I often wonder how free our press really is. Our government has indoctrinated us to speak so harshly against media practices around the world, especially during the eighties and in the midst the cold war (when I was an impressionable teenager). The old “look, over there!” trick has done the trick to build a sycophantic capitalist society of productive worker bees.

Here’s something to ponder: Did you know that congress is on the verge of passing unprecedented legislation, allowing media entities to merge with minimal limitations? Can you imagine what this could mean in an Orwellian novel? Or in this capitalist society where an individual, like Bill Gates, has more wealth than the bottom 45 percent of American households combined?
Less and less competitive news media = a singular perspective.
- Advertising revenue begins to drive editorial premise and journalistic objectivity.
- Agendas are set and met.
- A top down, targeted media push (via news, marketing, advertising, programming, etc.) becomes the mainstay of communication operations.
Our society has evolved from watching the news on TV at 6 and 11 (1970’s) to digesting news 24 hours a day on TV, radio, and the internet (1990’s) to having access to thousands of individual perspectives blasting on blogs (present). So with all of this newfound access we should feel both informed and empowered, right?
To quote Mel Gibson from Conspiracy Theory, “That’s what they want us to think.”
For even the most advanced netizen, information technology is still a hindrance when trying to decipher noise from news, and fiction from fact. Simple to use, individually operated publishing channels are now available to the masses through blogging, but the reach to the majority is minimal at best as they’re presented in a non-digestible ecosystem.
I can easily imagine the power structure in this country thinking:
Let the kids play with their toys — be it bloggers broadcasting opinions based on theory or fact — no one will be able to tell the difference. No one will ever connect the dots even if they do find “truth.” The sheer amount of posts and opinions projected outwards will make all opinions null and void.
Our organized, top-down messaging is so strong via advertising, marketing, media, etc., that the bottom-up representation of the people will become lost in the noise of the the mainstream media, as well as in it’s own scattered presentation.
We’ll then use their information as data to feed our strategic messaging.
Americans have turned into thought veal over the past twenty-years. We’ve been tenderized perfectly to be devoured oh-so-nicely in an economic system that is set up to succeed only if the masses over-consume everything from food to entertainment to material goods to political punditry.
This is the boogie man that lives under my bed. I step on his throat when getting up each morning.
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