quick thought... October 29th, 2006 - 1:26PM
After posting my open letter to Comedy Central, I’ve told my partner in our Stewart/Cobert 2008 parody site that I want no part of it anymore. I’d like to see Jon Stewart go the vlogging route instead.
An Open Letter To Comedy Central Executives
Dear Forward-Thinking Suits,
Thanks so much for pulling all of the Jon Stewart and Stephen Colbert clips off of YouTube. You’ve now rendered a good number of my posts useless — posts that were marketing your shows for free. That’s right, you had thousands of fans, like me, pointing to and contextualizing clips from their blogs, generating millions of page views and legions of new viewers and you killed it because they weren’t your page views.
So dumb.
Let me ask you people a simple question: How much money do you pump into your marketing department annually? I mean, what’s your budget for marketing executives, their minions and external network marketing? Can’t you recognize that whatever percentage you had set aside for TDS and TCS brand awareness (not specific show promos, just awareness campaigns) was becoming a waste of money with the YouTube fans doing our thing? We were doing your jobs for free and doing it better than you ever could have done it yourself!
Come to think of it, maybe you did understand that angle before acting…
See, the way that I view this is that from an organizational standpoint, this type of viral marketing is a perfect opportunity to cut back on traditional marketing budgets and let the web do what the web does. But then again, organizations are made up of people and people need to provide value in order to get paid by the organization.
V.P. Johnson can’t keep that corner office if he has legions of fans doing his work for him at a price that puts him out on the street. So build that wall! Keep them out of our stuff! Send them back to Mexico… er… hm.
Congratulations, again, Comedy Central executives. You’ve proven yourself to be no more forward-thinking than this administration that your talent rails on each week. Someday, your network bosses will understand what this move did to your fan-base, but probably not until a competitor network — one that won’t collude with the rest of the big boys — embraces the web and the people that put food on your plates.
Colbert and Stewart are still my boys, but my passion for your product has dropped immeasurably.
And that’s The Word.
UPDATE: Mark Glaser (MediaShift) updated his open letter to Stephen Colbert with a report that lawyers from Comedy Central are cherry-picking the clips they want taken down from YouTube, possibly in a hardball negotiating move to tweak Google and their new acquisition.
So not all clips have come down. That’s good news. How Comedy Central decides to proceed from here, though, is key.
If they want to negotiate the creation of a channel on YouTube for CC distributed shows and all discrete segments of shows, that move will serve the desires of many CC fans, especially bloggers. The amount of ad revenue they’ll make on viral replays at this point in time pales in comparison to advertising revenue from the TV broadcast itself, but tacking on an ad to the end of a video (as Revver has done with zeFrank) works well for all parties involved.
This could work out for everyone if CC doesn’t get greedy and:
- attempt to add commercials within segments and shows, which are essentially already commercials (running across YouTube and the decentralized web) for their regularly scheduled programs on TV
- police people who upload their own segment edits, instead of chalking up the “lost revenue” as a marketing expenditure.
If Comedy Central can avoid those old media trappings, they just might come out of this as new media players.
6 Comments9/11: Tough Day, Great Opportunity
Remember that slippery slope?…
0 CommentsSave The Embryos, Kill The Brown People
Jon Stewart: Onward Christian Soldiers?
quick thought... June 23rd, 2006 - 8:49PM
Richard Morin: “This is not funny: Jon Stewart and his hit Comedy Central cable show may be poisoning democracy. Two political scientists found that young people who watch Stewart’s faux news program, “The Daily Show,” develop cynical views about politics and politicians that could lead them to just say no to voting.”…
Jon Stewart And Bill Bennett Debate Gay Marriage
The Message: Score Another One For Netflix
I’ve had the Koran sitting on my bookshelve for the past ten years; I have no idea how The Message has alluded me until this past weekend.
While the historical accuracy of the film and its brilliant acting took center stage, there were explicit elements of both the production and storyline I found especially intriguing.
For instance, Islamic law forbids portraying either the voice or likeness of the Prophet Mohammed (that concept would put Christianity straight out of business), so when certain scenes called for interaction with The Prophet, director Moustapha Akkad made the call to turn the camera into Mohammed’s silent point of view.
The cast of followers spoke directly to Mohammed, yet they were simultaneously engaged in conversation with the audience, providing us with the positioning of The Prophet. In 1976, this may not have been viewed as a compelling technique, but in the age of first person shooter video games — where we directly engage and interact with the narrative, driving the storyline as we gaze into the eyes of AI avatars — the technique shifts meaning over the years. Very retro-cool.
In terms of the story, both the politics and marketplace of Mecca circa 600 AD were fascinating and generated numerous offshoots of thought.
The film reveals that the ruling class of Mecca kept the populous in-line, and themselves profitable, through establishing a marketplace of ~360 idolic “Gods” — wooden or clay figures, sold to individuals and families alike to provide good luck. The families blindly worshiped them as their personal saviors (talk about instant, add-water religion) and left the ruling class alone to continue their manipulation of the market and society.
When Muhammed returned from the mountains and began sharing his first poetic drops of the Koran, amongst the numerous stanzas (of eventual Islamic law), the message that forbode the worship of other gods was explicit. “There is only one God” quickly became the righteous chant of all classes of men who followed Muhammed’s revelations. Upon experiencing this shifting of inclusion (of social classes) and exclusion (of idolic gods), the local merchants/governors took this challenge of authority as a direct threat to the well-greased mechanism of Mecca’s economy, class and power structure and responded with force.
The mere concept of “There can only be one God” was more revolutionary than any number of armed men storming the city because their God could not generate a profit.
After digesting the film, my mind’s eye kept returning to the current global struggles between Islam and the West, asking the question as to whether or not we’re going through a historical recurrance on a global scale. I mean, the World Trade Center was considered to be the most prolific iconic representation of the American (and Western) financial system. Could Ramzi Yousef and Osama bin Laden possibly have targeted the WTC in ‘93 and 9/11, respectively, in an attempt to make a deep seeded philosophical connection with fellow fundamentalists, tying the traits of modern day global capitalism to Mecca circa 600 AD?
Yeah, the film was that deep. Now I’ve got to check out Reza Aslan’s recently published book entitled “No God But God: The Origins, Evolution, and Future of Islam.” Based on Jon Stewart’s interview with him last night and the reviews of Islamic bloggers, it’s bound to be enlightening on numerous fronts.
1 CommentThe Daily Show: Taint Nothing But A Thang
I don’t think I can top this gem, but I have to add some taint flavor of my own.
Back in 2002, when I was Nerve dating, I met a very attractive and seemingly cool woman. Our profiles showed we were both into hip-hop, specifically Talib Kweli, she was at a non-profit while getting her post-grad degree and lived just a few neighborhoods away in Brooklyn.
Perfect.
In our first email conversation I told her that I lived a subway stop away in Gowanus. Well, she had no idea where Gowanus was, so I described it as the “taint between Park Slope and Carroll Gardens; it doesn’t get much love.”
As you might imagine, I’m (happily) dating *a different* woman today.
0 Comments2005: A Year For Change
The funny thing about running into the posting wall, is that it almost always comes out of the blue, often at the most random of times. Well, unlike past years, in 2005 I hit the wall at the most appropriate time of the year.
So, in order to get back up on the blogging horse, I’m now going to confront what annoyed me the most over the past week or so by presenting you a better late than never (maybe), hodge-podge list of the best stuff I personally experienced in 2005:
Going freelance
Yeah, I know you can’t buy this or go see it, but it was somewhat of a life-changing moment for me. And while I’ve gone back and forth between full-time and freelance gigs over the years, unless the perfect full-time opportunity to build smart experiences and flex skills with like-minded people arises, this time I just might not go back.
Beginning to blog full-time
While I’m still a bit of a beat-down blogger, I’m pretty amped that I’ve been writing consistently since last April. Because my last job consumed so much of my time and energy, my posts were few and far between in 2004 and without writing, sketching, or being creative on some level for me and me alone, I begin to lose it. Maybe I won’t post as much this year, but when I do, they’ll be accompanied by original creative output (illustrations, music, podcasts, etc.).
Working with Media Matters
Admittedly, before I took the gig to collaborate on the redesign of the Media Matters site, I had never heard of David Brock. So as I researched Brock and Media Matters the week prior to starting the job, I became fascinated with his story, especially how the concept of his book literally became a functional venture (the Media Matters for America non-profit) to clean up the media. Does the released information architecture of the site exactly reflect my vision for a forward-thinking domain? Not quite, but it’s getting there, and man, does our media need a real-time ecosystem of accountability.
Picking up my father’s habit of watching the 11 o’clock news
My father is religous in catching the local 11 o’clock news. Aside from catching the weather for the following day (ever notice how the weather is placed at the end of the newscast?), it provides him daily insight into the local news that he feels he needs. Well, I’m now picking up his tradition by religiously catching The Daily Show. Yes, with the amount of in-depth news I catch on my aggregator, I need Jon Stewart’s take on our twisted planet to close out my day-to-day.
Returning to The Chuck Nevitt Invitational
In 1999, the innaugural CNI season, my handicapped parkin’ squad ended up tying for first place. Thanks to Carver High, an invite was extended to me six years after I released my entire fantasy baseball squad due to the real-life threat of a strike (I thought they’d never get over that one). I’m only a few healed players away from having the trophy living in my den for the next year, so Bonzi, Emeka, hurry up and get healthy!
Becoming active by donating to causes I believe in
Historically, I’ve backed organiations by talking them up and defending their practices within mixed crowds. Similar to how I viewed my ability to become a Big Brother (not responsible enough), I also thought that one needed to be rich to financially support an organization. Well, after giving a few hundred dollars to EFF and TerraPass, I’ve come to realize that one doesn’t have to be wealthy to contribute. This year, I’m looking to expand my philanthropic range, so I guess I’ll just have to kill a few magazine subscriptions and keep my heat down at night.
Really Simple Syndication: For real
I’ve been using feeds for years, but not to the degree I used them this past year. Bloglines has become my primary source of information and news from around the world. Out of my 130+ subscriptions, less than ten would be considered mainstream media, so for the first time in my life my perspective is being primarily influenced by people like me. This is a post all in it’s own.
Moving to Greensboro, North Carolina
As I posted before I left JC to come to Greensboro, I’ve a bunch of mixed feelings. On one hand, going from a long-distance relationship to living with Angela has been great. Just as cool has been seeing my brother much more than once every six months. Greensboro is a laid back town, larger in scale than my one-time home of Williamstown, but similar in vibe; small enough to get away from the hustle and bustle, but large enough to ensure that your girlfriend isn’t one degree away from your doctor, dentist, shrink, yoga instructor, etc. On the other hand, it’s not New York City.
Well, that’s that. This post isn’t chock full of top movies or albums, but hey, those types of posts probably annoy you just as much as they annoy me. If 2005 was my year of change, then I’m thinking that 2006 will be the year of transparency across the board. The internet has far too many dedicated, passionate people and easily accessible, open hooks to not dig into rich domains (such as government) to create open, honest conversations.
Transparency and accountability in 2006.
3 CommentsStay The Course… In Haiku
Jon Stewart’s take on George Bush commenting on Iraq… in Japan:
I’ve consistently
Said, that as Iraqi’s stand
Up, we will stand down.
Brilliant.
0 CommentsTop Ten Jon Stewart Moments
I’ve wanted to put this compilation together for a while now. If you have any favorite moments that you think should be in the Top Ten, let me know. And without further ado…
#10 - Oh, The Hitler Comparisons
Disagree with someone? Think they have an agenda? I know what you’re thinking. They must be a Nazi. Heck, they’re practically acting like Hitler. Um, no… they’re not.
(via Jewish World Review)
#9 - Shrub Speaks To The Iraqi People
Hello, I’m George W. Bush. We’re currently busy tearing out your infrastructure, removing your delicate balance of religious participation in government and replacing your torturous regime… with another torturous regime… led by independent contractors.
(via On Lisa Rein’s Radar)
#8 - Drunken, Belligerent Donald Rumsfeld
What do you do in the middle of a war when you see neighbors acting suspiciously? You challenge them to war! Yee hah! Come and get some! We’ll Shock and Awe you too!
(via On Lisa Rein’s Radar)
#7 - FCC Media Ownership Vote
All we want is one, big, happy family in America. So let’s combine all of those pesky media conglomerates into one so Daddy Warbucks can control our every though with his programming and advertising.
(via On Lisa Rein’s Radar)
#6 - Libby Indictment
Who is this Patrick Fitzgerald shape shifter? Let me try to explain through an analogy… And oh yeah, by the way, this indictment is a good thing for America! Woo hoo! Indictments for all!
(via The Brad Blog)
#5 - Closed Senate… How A Law Is Made
Bill Frist is mad. Harry Reid slapped him and America in the face. Those are some long arms, eh? Jon gets caught in the crossfire.
(via onegoodmove)
#4 - Jon Stewart At The Emmys
Just sit back and enjoy. Classic Stewart.
#3 - Bush vs Bush
Jon manages the coup of all coups—a debate between Governor Bush and President Bush. This exercise proves that open discourse between politicians can illuminate their differences on key issues. Ugh.
(via On Lisa Rein’s Radar)
#2 - On Jeff Gannon And Bloggers
Just who is that bald guy asking all of those obviously right-wing slanted questions to President Bush? Oh, he’s a right-wing hack/gay web site entrepreneur. And Colbert, I mean, Hitler, exposes the truth behind the blogging revolution.
(via onegoodmove)
#1 - Crossfire Gets Fired
Crossfire was canceled soon after this appearance. Coincidence or…? There has to be a way to get Jon into President Bush’s next cabinet meeting… and if he has any strength left, onto "Survivor."
(via Media Matters for America)
Bill O’Reilly: The Truth Shall Set You Free
Hopefully, free from the airwaves… soon.
O’Reilly would probably classify this post as another “attack post” to mount it on the cross he’s bearing on his current media tour, which began the other night on The Daily Show with Jon Stewart. Apparently, Bill is tired of being the “warrior” for good. He’s tired of having to deal with the hatred that "famous news broadcasters" face. I know, O’Reilly and "news broadcaster" in the same sentence is pretty humorous.
O’Reilly’s second stop on the path to martyrdom was The Today Show. Once his complaining and self-aggrandizing came to a pause, Couric wondered out loud, why not try a different approach to help reduce the antagonism and stress of the job, maybe "an intelligent discussion" of the divisive issues? Bill’s response served as the pillar for his self-fulfilling prophesy of being driven to a ball of stress and hatred:
…If I start to go in there and be Mr. Rogers, no one is going to watch me…
In other words, loud, venomous, “entertainment” sells. There’s a market out there that needs to be served, and by hook or crook, Bill O’Reilly and Fox Broadcast Channel are going to serve them. But man… this hatred stuff takes a toll on the mind and body.
Well, Mr. O’Reilly, now that I understand your predicament, I feel it’s my duty to help you spread your deceitful hatred to my small neck of the woods. Your buddies at Media Matters did a great job documenting yet another of your "intelligent discussions" of a divisive issue; Border Control. Your selective quoting of Macarena Hernandez, and your historical perspective of illegal Mexican immigrants as being vessels of death is a clear example of your "intelligence" and "righteousness."
Good luck with your growing security detail and stomach ulcers.
1 CommentJon Stewart At The Emmys
May Jon Stewart’s reign never cease. All hail the smartass.
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