connecting*the*dots

Last year I quietly scoffed at Twitter because I couldn’t imagine how I would possibly keep in tune with my friends updates. Intra-day IM or SMS messages weren’t very sexy options (even Twitterific drives me bonkers to a certain degree), so I left Twitter on the sidelines.

Well, I’m glad to say that I’ve managed to figure out a system that works for me:

• I’ve set my Twitter settings to send direct messages — personal responses to my Tweets — straight to my cell, which so far has only amounted to two or three messages per week.
• I’ve signed up for the RSS feed of my friends page, so I now check it as often as the rest of my subscriptions in Google Reader; Tweets have literally become micro-posts from friends and I comment with direct messages via my cell
• Thanks to Alex King’s Twitter Tools plug-in (with John Ford tweaks), all my Tweets automatically become blog posts here, exposing my micro-posts to a different audience entirely.

I went from hating the thought of using Twitter, to loving the service.

For what it’s worth…

Tonight @ 7pm in Congdon Hall, Room 138 at High Point University (Directions), John Ford and myself will be rapping about this little activity called blogging.

If you’ve heard about it before, but don’t know how blogging can assist you as a small business owner, an activist, a writer, etc., come on down and get both the back-story and the 411 on how to publish to the internet.

And if you’re already a blogger, well, come on down and live-blog our presentation!

Thanks to the good folks at plasq, my screen will now be saved by surreal urban environments splashed with graffiti and textures, all at the discount price of nothing.

Now if I could only have my RSS Visualizer appear within the environment itself…

(via FactoryCity)

(illustration by Serifcan Özcan)

Good Magazine
Political NASCAR
by Morgan Clendaniel

In the 2006 midterms, Senators Hillary Clinton (D-NY) and Rick Santorum (R-PA), both running for re-election, have raised the most money of any candidate in their respective parties. Here are the NASCAR-style uniforms they would wear if companies were proud of their political donations, and if running for senate required a flame-retardant suit.

HILLARY CLINTON
Hillary Clinton’s top contributions by sector
Finance, Insurance, Real Estate $4,650,601
Lawyers & Lobbyists $3,533,740
Other $3,258,584
Miscellaneous Business $2,332,809
Communications/Electronics $1,808,119
Health $1,122,341
Construction $521,796
Ideology/Single-Issue $432,270
Labor $340,545
Agribusiness $211,565
Energy/Natural Resource $206,462
Transportation $118,210
Defense $86,050

TOTAL (as of June 30th): $33,180,949

RICK SANTORUM
Rick Santorum’s top contributors by sector
Finance, Insurance, Real Estate $2,812,841
Miscellaneous Business $1,373,537
Lawyers & Lobbyists $1,357,125
Health $1,258,021
Other $1,243,951
Construction $666,015
Energy/Natural Resource $651,541
Ideology/Single-Issue $563,073
Communications/Electronics $474,990
Agribusiness $399,237
Transportation $299,574
Defense $76,000
Labor $56,706

TOTAL (as of June 30th): $17,252,473

Like many people, I often think about the chasm in the relationship between our state representatives and us, the constituents; how in so many cases, our elected representatives tend to not represent the desires of the people that put them in office, instead succumbing to the efforts of lobbyists and special interest groups.

While the concept of wearing logos on campaign duds is probably a bit too extreme for our culture, someone really needs to build a web site that displays such contributions and relationships in an easy to digest manner, across numerous data slices. I assume that the information is already available to the public; the big question is whether or not it’s being gathered, managed and distributed in the most open formats available.

I mean, can I get an RSS feed of newly submitted documentation of Clinton, Santorum and, say, Vernon Robinson campaign contributions?

If the answer is no, then why the hell not?

Maybe when the Federal Funding Accountability and Transparency Act (S. 2590) is finally passed, we can start serious work on the infrastructure and interfaces that support centralized repositories for decentralized accountability. Or is this not sexy enough to fit into the social networking investment craze of Web 2.0?

(via BoingBoing)

WashingtonWatch (feed | page)

Why? It’s about time we have a real-time feed for bills on the floor of Congress. A few early concerns with the service:

1. the methodology for generating cost/saving figures is very weak flawed
2. public incentive to participate is nil
3. if public participation is nil, Congress won’t pay much concern to the echo chamber of comments

Bruce Burch, Mental Floss (feed | page)
Why? I met Bruce last week at one of the screenings for Greensboro’s Child. We chatted long enough for me to know he’s a like-minded progressive soul. His site (and radio show) is good local / national fodder.

David Hoggard, Hogg’s Blog (feed | page)
Why? I’ve stumbled across David’s blog a few times since I’ve been down here, and he’s really solid with his perspectives. I met him at last week’s screening as well.

John Robinson, The Editor’s Log (feed | page)
Why? JR is the Managing Editor of the News & Record, the local newspaper. His blog is a useful resource in understanding the goings on within the paper.

Lex Alexander, The Lex Files (feed | page)
Why? Lex and I have talked shop in person on more than one occasion. He’s the Citizen Journalism Dude at the News & Record, and a really personable guy.

Chris Nolan, Spot-On (feed | page)
Why? Ed Cone pointed to a story she wrote earlier today and I liked what I read. Simple enough. I’ll consider her on a trial run.

Talk To Action (feed | page)
Why? Ben Hwang tipped me off to a post there earlier today about a religious right video game. I skimmed through a number of other posts and found the diverse perspectives to be quite interesting.

Radio Open Source (feed | page)
Why? I met Christopher Lydon at Beyond Broadcast two weeks back and we chatted for a minute about The People, Yes. I don’t know how I missed stumbling across his site until now. Really interesting posts and podcasts…

Technorati tag results for “information architecture” (feed | page)
Why? It’s what I do, so why not filter through everyone’s posts tagged with IA? I mean, who tags their posts with IA other than IA’s?

Technorati tag results for “linguistics” (feed | page)
Why? I had thought about going to grad school for a linguistics degree… and then this web thingy came along for free.

Photos from spcoon’s contacts (feed | page)

Why? I find pictures just as interesting as words (actually, 1000x interesting). Sign up on flickr to get your own feed of friend’s pictures.

(This is the first post of an endless stream of posts that will document my RSS additions and subtractions moving forward — I’m already 101 deep. If you’re a regular reader of mine, you’ll get to see my interests evolve over time. If you’ve landed here from Google, well, maybe you’ll glean some ideas for using RSS in the information age.)

Click to view current proposal

Lex and I have been chatting about the N&R’s Citizen Journalism program over the last few weeks, focusing on exploring possibilities to improve both the quality and quantity of incoming stories by Greensboro residents (and articles about Greensboro itself).

I’m a huge proponent of editorial groups diving directly into the information mechanisms of the web — actively participating by monitoring concept feeds, reviewing authentic media, commenting on blogs in the community, basically, engaging potential news & entertainment sources in a smart and authentic manner.

Quite simply, if the press wants to be considered authentic with their interest in citizen media (read: people), they can’t just launch editorialized blogs; they need to become a part of the conversation itself.

Along these lines, mainstream news organizations must also develop additional revenue sharing programs for citizens that contribute to their bottom lines.

Sites like flickr and YouTube provide free bandwidth to store media clips (which, based on Moore’s Law, will be an obsolete model as well in the next 5 to 10 years), but news sites can’t offer that value proposition in a trade for content.

If sites like the N&R don’t develop fair revenue sharing programs, legacy-free aggregators will… and already have.

Along these lines, Lex asked me to expound on my previous ideas for how N&R editorial could leverage citizen tagging in their daily editorial processes. Here’s what I’ve come up with so far…

…blogging is now an expected channel of communication with at least some customers, with developers and the press. Amazon has customers, and presumably wants more. And they have a developer pitch too, and they have stories they want to communicate to the press. So if some of the people you want to reach like to receive information via RSS and blogs, why would you not want to provide it? To me, asking why you should use blogs is like asking why you should answer the phone. It might be a customer, a developer who wants to use your services, or a reporter who wants to write about the company. Your competitors answer the phone, so you should too.

Preach on, brother.

Blogger gal vs. Newspaper guy!

Well, not quite, but it makes a great lede, eh?

Sue, Lex and I met over lunch yesterday to discuss potential strategies for evolving the News & Record’s citizen journalism efforts. And no, we didn’t have a stare off.

Man… Lex is in a tough position; he’s completely open to forward-thinking ideas (I mean, his title is Citizen Journalism Coordinator), but he also seems to be up against a bottom line business that’s very adverse to risk. Apparently, changing the approach to meeting a historically profitable bottom line is a tough sell, even within an industry that’s on shaky ground.

It’s amazing how palpable sand can become to the heads of industry during innovative times.

That’s not to say that the N&R hasn’t been progressive with their citizen journalism efforts to date — they have — but Lex knows that in just a few years the N&R (both print and online) will have to directly compete with new forms of dynamic, community-based, participatory, online news applications (e.g. Newsvine), which will be free of legacy organizational overhead and be able to react with agility.

And you can’t forget those pesky bloggers.

The N&R needs to step up their game.

So we chatted. And ate. And chatted some more. And by the time our conversation came to a close, we had a number of interesting ideas on the table:

• Personal Relationships - Lex is looking to develop relationships with members of the Greensboro community, offering them the opportunity to use N&R resources (legal, photography, journalist feedback, etc.) to craft substantive citizen journalism. To me, this approach perfectly fits the future of print newspapers, as time-based news is dead on paper. They’ll have to compete as daily magazines (more depth, less coverage).

• Real-time Blogging Input - I suggested promoting a tagging schema that matched the classification structure of both the paper and the site:

  For example, identify and promote a unique set of “greensboro[xxxx]” tags, for anyone to use on blog posts, flickr images, etc. when generating Greensboro specific news, events, opinions, etc.

  Internally, the N&R editorial staff would then set up RSS aggregators with subscriptions of each tag search result.

  The real-time input of potential stories and assets would increase exponentially, while the N&R would continue to have editorial control, as the aggregator would serve as the queue into the publishing process

• Representation Across The Community - Sue focused on the concept of encouraging participation along the lines of community diversity (her connections with Uplifter is right along the lines of my focus with The People, Yes!). We talked about ideas ranging from developing blogging 101 material to share with a non-computer literate demographic to grass roots representation within sub-communities (e.g. school board meetings) to encourage live-blogging with the unique tag identifiers

An interesting start, but there’s still one major component that we’re skirting: Revenue incentives.

Lex made it clear that creating a participatory revenue model doesn’t fall under his charge, but the N&R is open to ideas. My perspective is that without incentive, participation will be lighter, with less quality and dedication. Any revenue generated out of these relationships should be viewed as found money, so share and share alike:

• To tap into the wisdom of the blogosphere by republishing the original post or an edited version, a buisness needs to develop a revenue model that fairly represents such a relationship.
• To partner with individuals from the community to generate community-based journalism, a business needs to develop a revenue model to encourage such a partnership.

It comes down to this: Pony up or we, the citizens, will simply get together and form collaborative blogs, creating relevant identities, gain a better footprint in Google over a 3 month period of time and, eventually, sign up with BlogAds to support our own voice.

That’s not a threat. ;-) I’m looking forward to our next conversation, folks.

UPDATE: Six months after the fact, in the NORG session at ConvergeSouth, Ed Cone backs up my philosophy regarding partnering with local bloggers/writers in a revenue share program.

The reviews are in: We, the people, are in the drivers seat.

Newspapers are already hemoraging readership, as the web has created an extremely rich bazaar, allowing us to shop for unbundled content at every turn, while unbundled advertising models begin to sprout up to support this evolution. Well, get ready for the online replicas of the print world to begin to sweat even more. Following on the heals of the mass appeal of social wisdom sites such as slashdot and digg comes a revolutionary hybrid of mainstream media, citizen journalism and participatory editing: Newsvine.

Taking the aggregation features of a Yahoo! News, the collaborative properties of a digg and the citizen media aspects of blogging, Newsvine is staged to completely redefine the news. Why? Because the common man now has stake in the game.

Old School

Top/down delivery of content, beginning with organized knowledge, is a modern construct. Since the advent of television, these organized silos of knowledge have been optimized over the years for advertising to take advantage of explicit media buys — matching business audience demographics, psychographics and geographics to channeled, programed, bundled content. Great for advertisers and the networks/publications, lousy for the “consumer,” as we end up consuming more messaging and less news or interests which match *our* needs and desires.

These constructed, mechanical relationships define false, explicit edges of our culture, which in turn raises the value proposition of media and news organizations simply by standardizing on such lexicon. This standardization of topical interests — unknowingly bought into by the public as what is *real* — enables a sussinct universe of sales and stories, broadcast on television news and pumped through newspapers, serving as the ying to the entertainment media’s yang.

A metaphor: Is it easier to entertain and pacify a child within a theme park or the natural environment of a forest?

Somewhere between the crafted, paced, 4/4 movement of greased industry palms rubbing against one another, lies our percept of reality, consistently bombarded by messaging and it’s representative experience. So while we struggle with this understanding of our surroundings, back in the news room, editors — the field managers of this construct — find themselves under the thumb of the financial steerings and pressures of this propped reality. Their indoctrinated intuition places reactionary constraints on the types of stories generated, the depth of coverage, even the language the writer chooses to employ.

The innovators and early adopters of the web… we’re basically saying, “Fuck that noise.”

New School

Bottom/up constructs, enabled by the personal publishing revolution, delivered with flexible subscription technology such as RSS, have empowered individuals to publish cheaply within our own crafted domains.

• RSS allows us to digest information passively (in a centralized location), instead of actively (surfing the decentalized web), which greatly increases our level of input and conversely, fine tunes our understanding of the world, which is represented by our output (blogging, conversations, actions, etc.)
• Those of us who publish our own information objects, apply meta-data to increase the potential of findability, both now and in future interfaces
• Many of us participate with folksonomies, helping make our POV of all information semantically rich and contextual to our neighbors interests, our future grandchildern’s recollections of us, even the desires of a family on the other side of the planet
• We create multimedia objects to compete with elite vehicles of capital, and fuel them through the same tactical approaches

This participatory environment is one aspect of the Web 2.0 phrase that gets tossed about. It’s enabling us humans to share our creative impulses with others, helping to constantly define and then redefine the world around us through our personal representations of both explicit and implicit lexicon.

This is an open paradigm, a transparent journey, based in accelerated trust and faith in one another.

So when these two worlds meet — old school vs. new school or modernism vs. post-modernism or proprietary vs. open source — the truth of hierarchy and the truth of individual POV’s collide. Guess what remains?

A truthier truth.

Newsvine has taken a position of mixing mainstream feeds with user submitted, tagged and collaboratively greenlit content. Even more revolutionary, they’re mixing the standardized embedded lexicon of our culture — topical categories — with the co-occurance generated wisdom of the people creating relevant content living within such silos (see below)

The secondary navigation points are all dynamic, altering over time as the co-occurance of tagged objects within a topical category shifts. This is how I think — how I search, discover, build my own archive in this blog — so in and of itself, the concept doesn’t blow me away. What does blow me away is that by simply placing this paradigm next to, say, The New York Times, Yahoo! News, my pseudo-innovative hometown Greensboro News & Record and a blog aggregator like Greensboro101 (disclosure: I’m on the advisory panel), none of these domains can compete if Newsvine gains a participatory, critical mass audience.

Think about it: Newsvine provides AP feeds (like a Yahoo! News), yet allows anyone to seed *any* story, from *any* site (like digging or del.icio.us tagging). Let me try to clearly paint how disruptive of a strategy this is.

• With only the AP feed, Newsvine could potentially evolve to become a successful News aggregator
• The addition of the digg and del.icio.us features completely change the game. Newsvine now becomes populated by the very content from the news sites (New York Times, News & Record, etc.) that it’s competing against for advertising
• The better the content, say, a New York Times produces, the more likely it’ll end up in Newsvine, but with more context (meta-data) and a thriving, participatory readership.
• Content will begin to be valued differently at a New York Times — as prices might become reduced at the domain, while new, shared models will be created at sites like Newsvine. Good for the Times, as they have a new market for revenue, but it will effect their organizational structure. The big advantage for Newsvine: they don’t have to completely readjust due to their recent entry into the arena and their nimble stature (compared to large news organizations)
• Community blog aggregators could possibly fall to the wayside, simply due to the fact that people can seed their own local posts, as well as their neighbors, and leverage unbundled advertising services. The very concept of “community” will be redefined on much more granular levels, moving towards a flickr existence, as explicit tags begin to define groups of interest

The Final Touch

Mike Davidson obviously knows what he has here; not only an opportunity to provide a rich, participatory environment for the redefinition of what news means to us as a collective, a community and as individuals, but this service could very well challenge the embedded constructs of media and the contradictions of Adam Smith capitalism.

Heavy.

In the final analysis, if Newswire succeeds, it’ll be because of the participatory nature of people. So if Davidson really wants to make his mark on this planet, he’ll not only decide to share advertising revenue with the organizations and the content creators themselves, but the swarms of participating editors — editors removed from the burden and balancing act of management, reduced simply to individual citizens focused on making our communities that much more aware, educated and inclusive. If an incentive program can be devised along these lines– some type of a micro-payment structure based on Karma points and click-throughs for both editors *and* authors– he’ll be responsible for creating the Mechanical Turk of the media world.

If he heads in this direction, or others evolve his concept down this line, media as we know it could absolutely cease to exist. Reputable journalists will become more enabled by freelance opportunities, as news organizations will need to drastically reduce their overhead because advertising money won’t be channeled into one out of six corporate funnels.

Then we’ll more easily find the opportunities to 2.0 the hell out of government.

———-

(Big ups to Kent Bye over at The Echo Chamber Project for refueling my tank last night on the way home. 5 hours of ECP podcasts will get you into this type of groove. Go check out his amazing project)

No more than a day after posting an open letter to Roger Cadenhead about the past and future of RSS, Dave Sifry backs out of the scrum.

Folks,

Effective today, I’m resigning from the RSS advisory board. I was honored to be invited to the list, and give thanks to Rogers Cadenhead for asking me to join. I think that given Dave Winer’s position on the state of the board, and at his personal request, that it is best for me to resign.

Dave

–
David L. Sifry
Founder and CEO, Technorati, Inc.
dsifry@…
415 846-0232 (Mobile)

Winer, think you could write an open letter to someone, anyone, regarding the American occupation of Iraq?

The cluetrain: Doc Searls reporting Terry Heaton essay-ing Gordon Borrell

The funny thing about running into the posting wall, is that it almost always comes out of the blue, often at the most random of times. Well, unlike past years, in 2005 I hit the wall at the most appropriate time of the year.

So, in order to get back up on the blogging horse, I’m now going to confront what annoyed me the most over the past week or so by presenting you a better late than never (maybe), hodge-podge list of the best stuff I personally experienced in 2005:

Going freelance
Yeah, I know you can’t buy this or go see it, but it was somewhat of a life-changing moment for me. And while I’ve gone back and forth between full-time and freelance gigs over the years, unless the perfect full-time opportunity to build smart experiences and flex skills with like-minded people arises, this time I just might not go back.

Beginning to blog full-time
While I’m still a bit of a beat-down blogger, I’m pretty amped that I’ve been writing consistently since last April. Because my last job consumed so much of my time and energy, my posts were few and far between in 2004 and without writing, sketching, or being creative on some level for me and me alone, I begin to lose it. Maybe I won’t post as much this year, but when I do, they’ll be accompanied by original creative output (illustrations, music, podcasts, etc.).

Working with Media Matters
Admittedly, before I took the gig to collaborate on the redesign of the Media Matters site, I had never heard of David Brock. So as I researched Brock and Media Matters the week prior to starting the job, I became fascinated with his story, especially how the concept of his book literally became a functional venture (the Media Matters for America non-profit) to clean up the media. Does the released information architecture of the site exactly reflect my vision for a forward-thinking domain? Not quite, but it’s getting there, and man, does our media need a real-time ecosystem of accountability.

Picking up my father’s habit of watching the 11 o’clock news
My father is religous in catching the local 11 o’clock news. Aside from catching the weather for the following day (ever notice how the weather is placed at the end of the newscast?), it provides him daily insight into the local news that he feels he needs. Well, I’m now picking up his tradition by religiously catching The Daily Show. Yes, with the amount of in-depth news I catch on my aggregator, I need Jon Stewart’s take on our twisted planet to close out my day-to-day.

Returning to The Chuck Nevitt Invitational
In 1999, the innaugural CNI season, my handicapped parkin’ squad ended up tying for first place. Thanks to Carver High, an invite was extended to me six years after I released my entire fantasy baseball squad due to the real-life threat of a strike (I thought they’d never get over that one). I’m only a few healed players away from having the trophy living in my den for the next year, so Bonzi, Emeka, hurry up and get healthy!

Becoming active by donating to causes I believe in
Historically, I’ve backed organiations by talking them up and defending their practices within mixed crowds. Similar to how I viewed my ability to become a Big Brother (not responsible enough), I also thought that one needed to be rich to financially support an organization. Well, after giving a few hundred dollars to EFF and TerraPass, I’ve come to realize that one doesn’t have to be wealthy to contribute. This year, I’m looking to expand my philanthropic range, so I guess I’ll just have to kill a few magazine subscriptions and keep my heat down at night.

Really Simple Syndication: For real
I’ve been using feeds for years, but not to the degree I used them this past year. Bloglines has become my primary source of information and news from around the world. Out of my 130+ subscriptions, less than ten would be considered mainstream media, so for the first time in my life my perspective is being primarily influenced by people like me. This is a post all in it’s own.

Moving to Greensboro, North Carolina
As I posted before I left JC to come to Greensboro, I’ve a bunch of mixed feelings. On one hand, going from a long-distance relationship to living with Angela has been great. Just as cool has been seeing my brother much more than once every six months. Greensboro is a laid back town, larger in scale than my one-time home of Williamstown, but similar in vibe; small enough to get away from the hustle and bustle, but large enough to ensure that your girlfriend isn’t one degree away from your doctor, dentist, shrink, yoga instructor, etc. On the other hand, it’s not New York City.

Well, that’s that. This post isn’t chock full of top movies or albums, but hey, those types of posts probably annoy you just as much as they annoy me. If 2005 was my year of change, then I’m thinking that 2006 will be the year of transparency across the board. The internet has far too many dedicated, passionate people and easily accessible, open hooks to not dig into rich domains (such as government) to create open, honest conversations.

Transparency and accountability in 2006.

Check out FeedFlare, shown below in a sample pull from the bottom of my RSS feed. It’s Betty Ford dope, as subscribers of FeedBurner feeds (with FeedFlare activated) now have a scent of the post’s use within the blogosphere, as well as contextual options for sharing and archiving content.

Fred covers the potential usefulness for the open-source development community.

(via A VC)

Blogging is a strange beast.

I was on ScriptingNews yesterday, reading Dave Winer’s spot-on post about Google web clips. Frankly, it surprised me that it was a new feature to him, as I’ve had it displayed above my Gmail client for what seems months now. Maybe Google is releasing features in chunks of user groups? I digress…

Just as I began to create a post about the differences in my mental model when I’m searching for information and performing specific tasks to accomplish a specific goal within an application (with the former being the proper place for RSS advertisements [which is what they are] and the latter a place that should be free of such junk), I happened upon his post which used an out of context quote from Tara Hunt’s post as a lead into a somewhat self-aggrandizing post. Well, that shifted my posting focus.

Within 10 minutes I had moved from one blog to another, uncovering the gist of what her quote actually referenced. In the end, I found myself watching a 3 minute-long clip of Mena Trott and Ben Metcalfe going at it at Les Blogs conference in Paris. This somewhat common interaction in the midst of a conference (speaker and attendee getting worked up in debate) was different because it came into being due to the backchannel IRC conversation being presented behind Mena, which led her to call Ben out of the audience to back up his off-comment.

So instead of dropping a UX post, I found myself clued into who Ben Metcalfe is and this practice of presenting IRC conversations "to add texture" to a conference presentation—a practice which, I feel, is completely fucked up. Don’t agree? Feel free to create more noise for the sphere to devour. Monitoring the sheer amount of conversations that posted following the Mena-Ben exchange has been almost humorous. Yes, this post is my second referencing the “event.”

Look, blogging is empowering; it connects us individual human beings, allowing us to have a voice within the mass markets of consumerism. To Dave’s point, it’s also a hell of a lot more than that, as human behavior is impossible to predict or map out. The great thing about the blogoshere is that there is little to no organization or editorial control across blogs, but a snapshot of the conversation across the blogosphere might tell a different story.

We’ve already moved beyond the purist definition of a blog (or a web-log) into a sphere peppered with collaborative blogs, some laced with specific editorial agendas, others serving as a virtual world for friends in the real to pool their perspectives of the world. This evolution begs a bunch of questions to be asked:

• What happens to these voices in this ecosystem as the blogosphere continues to evolve?
• Is there a tipping point for these new blogs to leave the support system of the blogosphere and enter the capitalistic fray of the mainstream media?
• What signifies that initial shift; a weekly email between contributors agreeing upon editorial direction and goals, possibly?
• How about an advertsing or revenue model that only subtly effects the subject matter of posts?
• A blog isn’t a blog simply because of it’s posting and interactive features… or is it?

Are we moving towards creating more brand in the ether or is it the first step to creating grass roots, organized, activism with a catchy name to evoke information scent within the greased-palm structure of the mainstream media?

Oh, and about social tagging…

First off, thanks to the good folks at Adaptive Path for granting me an invite to review the *alpha* version of their first web service, Measure Map. Onto the review…

Usefulness: Interaction Design

Knowing the Adaptive team, I’m sure they did their homework in modeling design personae and context  scenarios to drive their interface, function and behavioral requirements, yet being that this version of Measure Map is an alpha release, it would be a little unfair of me to review the usefulness of the service as if it were completely mature. That being said, here’s my review as a potential design persona, representing an archetypal mix of blogger, designer, marketer and technologist.

Dashboard

Bubbled up to the surface of the service is a default presentation of:

• Number of visitors who have been to my blog today
• Number of links which been used from other sites to navigate to my blog today
• Number of comments left on my blog today
• Number of posts visited today
• Popular posts for today (with an RSS feed for placement on my blog)
• A dedicated messaging area for presenting upcoming features

While the interface satisfies my immediate need for analyzing recent activity when logging into the service—stitching together the decentralized activity of people across the web into a centralized interface for simple digestion—it fails to give me a quick view of who is accessing the blog and where they are traveling within.

My TypePad stats tool may not be chock full of the features found here, but onLoad it does provide me with a display that communicates a narrative of actors and movement. A potential solution would be to display a sliced view of these stats in the lower half of the interface when clicking on an umbrella icon of the large icons at the top of the screen. That would be a smart use of Ajax.

Primary Sections

If Visitors equates with unique visitors, then I’m pretty geeked already. That qualitative recognition is hard to produce, but it seems as though this is what Adaptive has provided, as on they present a percentage statistic of the number of daily visitors who are return users.

The dynamic graph of visitor traffic is extremely useful for a default quick glance of today’s traffic, or by simply pulling on a widget handle, exposing traffic over n period of time. AP also provides a sweet linear navigation devise, which dynamically shifts the traffic view over two week intervals.

Links are broken up into two categories: incoming (including search terms) and outgoing. Incoming links are standard tracks across all services, while outgoing links nicely differentiates from my basic TypePad stat tool. Outgoing links help me understand the movement of my audience, yet for some reason AP decided against displaying movement through internal links. Understanding where people are coming from and what captures their interest to leave my blog is great, but I need to understand how people are moving throughout my own domain.

Typepad produces this stat and I’ve found it very useful. Session interfaces with a cross section of explicit unique entrances, movement and exits might be too much for the free version of this service, but displaying internal links without the stitching would be very useful.

The dynamic graph operates with the same efficiency and usefulness as the previous section.

The Comments interface displays comments left today, with a link to a page displaying comments, and post that "got comments." I don’t understand what the second stat refers to, as my total number of  comments have been tracked and the number here only reflects the test comment I left today.

That being said, the drill-down visitor comment page is a nice quick view of comment activity across my blog. I can only imagine how useful it would be to an owner of a high traffic blog, such as Daily Kos or AMERICAblog.

The dynamic graph operates with the same efficiency and usefulness as the previous sections.

The Posts interface follows the same UI construct of each of the previously mentioned areas. It displays the complete number of posts on the blog, with the number visited today and how the top 10 posts are drawing today (very neat).

The dynamic graph operates with the same efficiency and usefulness as the previous sections.

Secondary Sections

The Browsers page displays stats with browser logos within relatively scaled graphs. Very easy to read and digest. It would be nice to see platforms and resolution stats as well, though.

Stats for the Country of visitor origin are displayed within context a clean world map, with zoom capabilities and rollover country tool tips (a nice feature for a geography refresher, as well as helping bridge global blogging)

The Times that visitors arrived is clearly rendered within a dynamically generated graph, which displays the number of visitors per hour

The usefulness of the overall service is very high, especially for an alpha release. The behavioral and functional foundation is clean, consistent and ready for smart iteration.

Usability:
UI Design | Visual Design | Language| Presentation Layer

The user interface immediately struck me as one with a high degree of clarity, reduced down to a elegant and well structured design. Only primary and secondary colors are used with sprinkled, subtle visual clues, such as the Link area and RSS feeds tying together through the use of orange as a signifier of "connection" or "linking."

Explanatory and functional copy across the service is bold, clearly written and presented with the proper degree of contrast to ensure readability. The Visitor area copy and functionality is a little vague, as it leads me to believe that the number of visitors reflects unique visitors, which would be a great service to provide. I’d only ask AP to reinforce this with more direct copy in the interface if this is actually the case.

Visual displays of quantitative information (previous examples) throughout the service are extremely simple and powerful, both graphically and in terms of pertinent information. The dynamic presentation of graphs and data views doesn’t suffer from latency issues, and the experience is elegant enough to support the future addition of Ajax presentation features when needed. Adaptive did a great job in building this service from the ground up, as each design decision seems extremely well thought out.

How Did Measure Map Measure Up?

Overall, the presentation of Measure Map is a joy of an experience to view, read, manipulate and explore. Bloggers are going to be able to digest this experience with very few usability difficulties. I fall in the advanced camp, so some of my needs aren’t fully supported, but as an alpha release, man, this thing is looking like a home run.

Congrats, Adaptive!

Related reviews:

Flickr & QOOP
Google Reader
Flock
Yahoo! News w/ blog search
A9 Yellow Pages (.ppt | 5.2mb)

UPDATE: Check out some of the other early reviews across the web

So I tried out Google Reader today after reading of its demo at the Web 2.0 conference (another event where I refuse to drop $3,000). If Google truly believes that Reader is 2.0 because it has a bunch of superfluous Ajax, well, they’re spot on. It probably won best in show.

Now, in terms of using/sharing data across a collaborative Web 2.0 network, they’re still playing by proprietary rules. RSS, by definition, covers the using part of the recipricle data equation. As for sharing?

Why can’t I blog a feed directly through my blog tool of choice? (as with flickr) Yes, I know Google owns Blogger, but opting to proceed with a business decision (to close the gates), instead of running with a user need (to keep them open), says a bunch about the Google temperament. Similarly, the goal of sharing feeds via email is a closed venture as well, with that task relegated to Gmail. This isn’t a personal complaint, I use Gmail, but this is a Web 2.0 critique of the application. Where are the open hooks? Where are my choices? Where is the metaphor to my personal, home network?

Google Reader fits the Web 2.0 mold only in that it is a product that leverages other smart aspects of its own network. Presenting a varied use of features from search and Gmail in the user experience (e.g. filters and labeling) doesn’t project Reader over the Google wall and into the world of Web 2.0. Iterating a domain with progressive, interoperable features isn’t 2.0; it’s really good 1.0.

To borrow a term from peterme, Google is still playing within their own sandbox.

UPDATE: It looks like at least a few other people agree with this review. I think the rest have imbibed the “forever beta” Kool-Aid.

UPDATE II: Let me make my position of labeling clear. Assigning attributes, in any file management system, is absolutely the way to go moving forward. The old school, developer-centric, folder-in-a-folder paradigm is completely backwards if the system has a search engine that can properly retrieve and presents object attribute tags. Google’s overall implementation of labeling is very forward thinking, but managing the same degree of a personal label universe found in a flickr or del.icio.us is an interface challenge that hasn’t been tackled in this alpha-beta release.

This post was meant to see the light of day a few days ago, but in the process of researching, I became completely caught up in some of the ideas surrounding shared data and a micro/macro analysis by using flickr’s blog interface. The damn thing sucked me in and I ended up with another Web 2.0 thread all together.

In this post, I’m going to pull back a bit to refocus on some of the meanings behind the term Web 2.0, touching upon aspects of the meme that have driven it to a certain tipping point within the web development community. And no, that doesn’t mean everyone is on board — as dedicated professionals are either embracing the moniker or slapping it down as a marketing gimmick — but one can’t deny the lexicon has begun to reach the mainstream business world.

The Way We Were

Each year, over the past 10 years or so, the internet has progressively behaved less like a mass of disparate domains — hooked into each other via simple hyperlinks — and more like a functioning network. If you can’t remember 10 years back, 1996 was practically the McCarthy era of the web. There was a good chance you’d be sued if your web site linked to a corporate site without permission. Seriously.

The behavior of the web as a macro entity wasn’t very smart as well. It essentially stagnated as an enabler for people (including developers) to interact (publish, reuse, etc.) with individual sites. The two-way web was there on paper, but an infrastructure forged across a critical mass of domains had yet to be accomplished.

Then along came Amazon, blowing the roof off of e-commerce by implementing collaborative filtering. Skip over a few other ingenious domains and Google completely changed the definition of information retrieval within both its own domain and others. The IQ of the web jumped as its big players became smarter, but across a majority of domains, the web was still more of a parking garage for individual vehicles, with individual owners and drivers. Carpooling hadn’t begun yet.

The Definition Of A Smart Web

Take my home office network as an example. Each day I easily share data between three machines in order to accomplish a multitude of different goals and a subset of numerous tasks. If I’m using my PC and want to alter an image found on my PowerBook, I simply use Photoshop on my PC to grab the data from across the network, manipulate the image and save it back to its original location. I perform similar operations when marking up HTML and CSS on my PowerBook, then hopping on a browser on my PC to view the data in a rendered form.

This is my personal realm of shared data; a collaborative, transparent, usable space called a network. It stitches together my various personal computers, allowing my software to access data openly and freely. The label isn’t fancy, because the concept is finite and comprehensible. I own everything, from the hardware to the software to the authentications allowing access throughout. I am the network.

I Am Not The Web… Yet

A transition to a user-centered web will only occur once we, the web development community, take the well established premise of a finite network and extrapolate its underlying philosophies of connectivity, transparency and usefulness across a potentially unlimited amount of “networked” domains — each with varying business objectives and often at best, a subjective understanding of user goals and tasks.

In doing so, the rationale for the 2.0 label will start to become clear, as we’re dealing with an enormous number of variables in a potentially limitless value equation.

We’re living in an entrepreneur’s dream world.

Web 2.0 is a useful moniker to latch onto. Without a set of guiding principles, progressive domains that eat, sleep and breath collaborative, transparent and useful user experiences might end up functioning within a bubble, as opposed to influencing the adoption of industry-wide hooks of shared data by less insightful domains.

As Amazon and Google previously raised the bar in the late 90’s and challenged their competition to innovate or fold, this philosophical approach is a rallying cry for the entire industry.

The Micro/Macro Example

I’m going to stick with my current favorite example from around the web. A subset of interface features on flickr reads like this:

• the ability to share images
• the ability to tag images with (potentially) common identifiers
• the ability to view other people’s images through contextual navigation of tags
• the ability to comment on anyone’s image
• the ability to save a shared set of favorites
• the ability to leave notes on images themselves
• the ability to quickly create a blog post of an image

Each of these features within the flickr domain could be studied to find analogous patterns from the macro arena around the web (e.g. posting images is the equivalent to publishing a podcast), but by focusing on one feature, user commenting, we can blow out the possibilities for usefulness across a Web 2.0 environment.

While commenting isn’t unique per se, flickr does provide a commenting feature that is very useful. In order to help a user keep up with discourse surrounding their posts, flickr provides a “Recent Activity” screen, which not only presents user comments in context to the images, but notifies you when your image was added as someone else’s favorite. There’s also an elegantly designed page which documents the history of comments that you’ve made across the domain. flickr makes this so easy to track, they even provide an RSS feed for peripheral awareness.

Now take this concept from the micro space of flickr and extrapolate it across the macro space of the web and you have the means to track numerous conversations you’ve either started or joined over n period of time. Blogpulse has a similar interface with its Conversation Tracker, but that relates more to trackbacks and the movement of a topical conversation across posts. Interesting, but not personally interesting.

The captivating aspect of the localized, recent activity screen from flickr is through the exposure of an involved conversation, not an uninvolved and evolving perspective.

The image above is a quick sketch of how I perceive the web around me as I open my browser. There are applications that I use to stay connected and informed, a small, somewhat rotating, network of sites that I consider to be daily reads and an infinite universe of daily new finds.

I add to the discourse of the latter two types of sites on a somewhat daily basis. When flickr was without the recent activity feature, I was never able to remember what images I previously commented on, so in turn, my participation level was much less. With the feature, I comment much more often, as the connection between me and other people’s information objects is now tangible.

Now, apply that same concept to the web. What would a recent activity interface centered on your comments from around the web do for your continued contribution to public discourse?

This is only one idea for how the concepts behind the Web 2.0 meme can change the way we look at the web, moving from a centralized group of branded domains to a functional network of decentralized, shared data, information and applications.

What are some of your ideas?

Peter Merholz has been on a philosophical bend regarding the continued development of Web 2.0 and the role of business for a few months now, and I’m pretty much in agreement with most of his assertions.

Changing a large, old school domain’s approach to interactive product development — specifically, in the Web 2.0 arena — doesn’t occur solely through the availability of smart engineers armed with APIs, feeds and Ajax alone. Unless the business has evolved its underlying approach and culture to facilitate this paradigm shift, the resulting efforts will be futile, or to quote Peter, “they’ll fuck it up.”

The powers that be must believe in and back the philosophy behind the technology.

So when it comes to business — I mean straight up, hardcore, numbers driven business — philosophy better equate with an explicit road-map to profit, otherwise we’re not talking business, we’re talking charity. More succinctly put, corporations won’t structure their annual and long-term corporate initiatives around Web 2.0 “open” principles and the investment in the underlying technology if they don’t explicitly understand how and why it will positively affect both their brand position in the market and the bottom line — both now and into the foreseeable future.

Now, I don’t hold a MBA from Wharton, so my ability to speak to the nuances of business is somewhat limited, but I did have the opportunity to spend the last three-years of my life within the walls of a conservative corporation. During my time there, it was extremely difficult to espouse any degree of change to their approach to design, development and serving their clients without raising agenda sniffing eyebrows — even when only attempting to sell the basic concept of listening to your own users when designing user experiences.

That concept alone took years to gain traction.

So while change within the Earth’s environment is as natural as a sunrise, within traditional businesses the mechanisms that foster change often signifies a threat to both the corporate strategy and the management team alike. One cannot move into traditional areas of business looking to flip long standing product development paradigms and revenue models overnight.

A recent Economist article ("Yahoo’s personality crisis") suggests that there’s a schism developing in the Yahoo! strategic and brand position, while Google is poised to sprint light years ahead. Peter’s latest post," Yahoo!: Walled Garden or Commons," tacks onto that perspective, suggesting that Yahoo!’s internal tugging between an open and closed  web philosophy, and their imminent plans to open a Hollywood office, could become a mission critical issue if not paid proper attention. The Economist even went as far as comparing present day Yahoo! to AOL from back in the days of the first web revolution.

AOL?

If we were talking about Bob Davis and Lycos, I’d have to agree, but we’re talking about Yahoo!, a company that has always been forward thinking, willing to tackle any attribute of traditional media and turn it on it’s head to make it useful on-line. With their soon-to-be-expansion into the mainstream media bastion of Hollywood, Yahoo!, for better or for worse, continues to operate as a change agent in the information age.

Simultaneous focus on open and closed aspects of the web is a solid business approach

Yahoo! has been at this web thing for more than 154 years now (posthumous math courtesy of Dick Sabot). In that time they’ve established a huge member base around the world, while designing a majority of their domain to be accessible to non-members with zero usage fees. A person can use most of Yahoo! without ever spending a dime until coming across a service with direct, fee-based competition already in the market. This holistic business model may seem passe by today’s standards, but that’s only because Yahoo! set the benchmark years ago; they were the early adopters of such an open business philosophy on the web.

This approach has provided Yahoo! with the means to both create and promote very precise revenue streams, leveraging the continuously growing reach of their membership and platform. Simultaneously, their focus on a variety of forward thinking, open tactical initiatives, such as flickr, 360, News, Music, etc. continues to move their domain forward with the best practices of the medium.

To the naked eye, this overarching strategy hints to be a metaphorical form of iterative change management, but not on the project or Yahoo! domain level, though; it’s more like change management for entering untapped external markets and media industries. In other words, Yahoo! seems to make closed moves (i.e. extending its domain by dealing with old school industries) in order to tap and evolve an established sector into a more open and web-centric format.

So does that make cents, compared to Google’s approach? Let’s see…

Google is also made-up of a brilliant group of people, creating forward-thinking user interfaces and search retrieval algorithms, but where Google’s daily operations differ from Yahoo! is their position in the market.

Their underlying funding relies almost solely on revenue established from their AdSense program and by floating company shares into a market that has provided a whopping market evaluation, based primarily on growth potential. So who really has the edge to last, riding through and continue contributing to the infrastructure of Web 2.0?

They both do.

Yahoo! has a consistent, upwardly moving market cap SMA since the bubble burst, whereas Google is on a meteoric rise post-dotcom crash. How much do you think the assertions of this chart tie directly into the two company’s strategic approaches to extending market reach? What about their commitment to open forms of Web 2.0 development? To the non-economist (that would be me) it would seem that each company has it’s own DNA to deal with and make decisions accordingly.

• Yahoo! took its bruises, but made it through the bust and learned their business lessons
• Google’s people felt the crash, but missed it all together as a company with a bottom line and shareholder’s interests to protect, so they’re more aggressive
• Yahoo! has more than a decades worth of experience, so they operate like a surgeon
• Google swings wildly at product opportunities with brilliant, broad strokes and precise algorithms to quickly iterate change

Basically, there’s room for multiple approaches to paving and extending Web 2.0.

Crafting an interactive world, one industry at a time

Take a moment to think about your life before Yahoo! took off. Ten years ago, the average American received their daily news through a newspaper and/or a TV broadcast. Due to Yahoo!’s revolutionary efforts to establish News aggregation for the public, I can barely remember the last time I read the newspaper during the week. Yahoo! forever altered that paradigm, shifting me and countless others in front of their screen for a news upload each morning.

Since Yahoo! News launched, Google raised the bar by expanding indexed sources to include international and local perspectives, while recent fee