connecting*the*dots

Nike acquired a Phantom v5 digital camera — usually reserved for studying military defense systems — to capture Tiger Woods’ swing at 4000 frames per second.

I’m not a golf enthusiast, but I do love hitting the driving range every now and then. My approach to driving off the tee is a bit twisted; I’ve always imagined that the golf ball has just committed a violent crime against someone in my immediate family before I settle in to take my whacks.

Apparently, if my family were to be accosted in reality, my approach to retribution would only find the actual assailant 10% of the time and I’d get my ass kicked in the process.

But enough of my stupidity on the links. Keep your eyes fixed on Woods’ head and lower body during his entire back-swing. The man is a machine.

Oh, and by the way, what a beautiful piece of work by Nike and their agency of choice. The music is beyond apropos, reaching past elegant into the sublime.

(via Neatorama)

Alright, I forked over another $45 to take up another 15 hours of my time per week by purchasing "Tiger Woods PGA Tour 2003" and have been glued to my Dell for the past two weeks. Talk about addictive. Wow.

The environments in the game are as close to realistic as you can imagine. The waves crash on the shores of Pebble Beach. Trees wave in 25mph winds as mist rolls across the fairway. The surfaces are so life-like, you can feel how the ball lands on the playing surface. Once you get past the beauty of the product, the addictive nature of climbing the professional tour ladder comes into play, earning money from tournaments and adding skills to your game and before you realize it… it’s 3am and your eyes are glued to the flag 300 yards off in the virtual distance.

I originally purchased this to offset the violence of Medal of Honor, as I’d play MOH for a few hours and my brain would spaz out for an hour before I could go to bed. Now I don’t dream of killing Nazis, I just fall asleep to Tiger pumping his damn fist.

Punk.