connecting*the*dots

Ethan Zuckerman — my former colleague at Tripod, co-founder of Global Voices and current Board member of The People, Yes — is a brilliant guy… and apparently has what it takes to drive Samantha Bee of The Daily Show mad:

Too funny.

When I checked my mail the other day and saw a note from Ethan Zuckerman, a smile instantly came to my face. While at Tripod, Ethan radiated a whirlwind of energy and smart ideas constantly spilling out of his large frame and bare feet. Ethan was, and still is, good people. And then I read the email.

Dick Sabot, Ethan’s mentor and my indirect benefactor (without Dick, Tripod would never have been born), had passed suddenly due to a heart attack. My heart dropped a few inches in my chest. While I can’t say I had the pleasure to work closely or develop a strong personal relationship with Dick, the man was inspiring on numerous levels.

More than anything, I remember Dick as a generous person. I can’t tell you how many times he opened his Oblong Road home to "the kids" of Tripod (we were all 20 - 35 years old, living and working in a 3,000 person town with a limited social scene), throwing pool parties and backyard barbeques. And while Dick was refined, he was also extremely laid back. I like to remember him standing poolside donning his casual afternoon attire, enjoying a refreshing drink while two 28 year-old developers chased each other in dripping wet swimsuits, just missing knocking him and his non-Tripod guests over. The non-Tripod folks’ expression dipped for a few seconds; Dick just smiled and continue his conversation.

This weekend, a bunch of ex-Tripoders are migrating up to Williamstown to pay their respects, sampling a tasting of Cricket Creek Cheese, Dick’s most recent entrepreneurial project, and holding a gathering in the muddy fields of a nearby meadow. While Tripod will be remembered by outsiders as the first homepage building and community service, this weekend is an example of the real community aspect of my Tripod experience.

My condolences to the Sabot family; blood and otherwise.

Back in 1999, I found myself living in the northwestern corner of Massachusetts, working in an area tagged as Silicon Village. Yeah, it was a little premature, just like it’s cousin Silicon Forest in Portland and it’s big brother, Silicon Alley in NYC, but the dot-com era was booming and the entrepreneurial spirit had caught both Williamstown and North Adams square in the heart.

(originally uploaded by Original Sin)

It was an exciting time.

Tripod (the company I joined) had just been purchased by Lycos (or as the long-timers liked to refer to them; the Death Star) for more than $50 million dollars. The young, personal web site building company and online community had made it to the big time; now one more trophy brand in Bob Davis‘ portal empire.

But Tripod didn’t start off as a personal publishing website; they flicked on the converted cable factory lights with the intent to provide advice for college students and post-graduates in print and on the internet, while the resume engine and online community all came later. DeWitt Clinton, a Williams student and Tripod programming intern in 1996 tells it like this:

“In the beginning — and this tension carried on for years — Tripod was a content company that just happened to use the Internet. (Recall that they also had a magazine and a book published.) Thanks to some clever people like Jeff Vander Clute and Nate Kurz, a few useful ‘Tools For Life’ such as the Resume Builder, were built. These applications were an interesting synthesis of ideas from the designer(s), editors and programmers.

I would definitely say that Bo was in a position of watching what everyone came up with, rather than intentionally leading them there, saying as much in his recent book. The homepage builder was just one of these organic and surprising inventions.”

So what happened? How did the tipping point occur within Tripod itself? When did management decide to move forward and focus on personal publishing and online communities? DeWitt adds more color from an outside, post-acquisition perspective:

“The traffic generated by the home pages earned them an acquisition, not the editorial content. See the Geocities acquisition just a few months later for evidence.”

Bo Peabody, Dick Sabot and Ethan Zuckerman hired some super smart developers to get their original concepts online. They built the first online resume engine and created a place for community to form the first iteration of Tripod.com. But a crazy thing was happening — people weren’t using their product the way they had envisioned. People were more intent on building their own web pages with the resume builder.

Damn these people!

Bo and company had a choice to make; either stick to their origin vision or evolve to support the needs and desires of their members, moving Tripod towards focusing on homepage building tools.

They made the only choice they could.

In 1997, before revenue models other than advertising came to fruition, stickiness determined the value of most companies. Bo and Dick saw the synthesis of member desires and a business opportunity, usefulness and viability.

It was a no brainer.

The Lycos Years

By the time I came on board, Bob Davis had just scooped up Tripod and Bo was serving his commitment to Lycos, wandering the halls at odd hours.

“Corporate refocus” was quickening its pace.

The first driver I encountered was the order to cut out community all together and focus solely on developing a suite of personal publishing tools. Actually, that became the name of our group within the Lycos domain: Personal Publishing.

The move ostracized many of the original Tripod folk who had joined the company because of the possibilities of online community, as well as a bunch of members that chose Tripod for similar reasons. But the numbers proved that people wanted to build their own web sites, so the machine spit out its orders and rolled on.

My first project was to visualize the current experience in a tangible format, so we could determine where we were going to snip and cut sections and features. After putting together a precise map of page sequencing and explicit sections, I walked into the office of my design director (former Tripod lead designer, Dave Reid) to get his opinion. The direction given to him was crystal clear, so he studied my map for a few seconds, found where the “build” and “community” sections bordered one another, and proceeded to literally rip the map in half on that line.

No questions asked; no questions necessary. That was how the Death Star operated.

It took me about a year into my stint at Tripod/Lycos to really start to question the direction of the group. I mean, the projects I was being assigned to were superfluous at best, such as creating Hello Kitty skins for the Angelfire publishing tool UI.

It felt like the powers-that-be had run out of useful ideas, so they just wanted their paid bodies in motion, any motion, as long as we were being productive.

That’s when I began wondering what would’ve happened at Tripod if they hadn’t been sold to Lycos; if the smart people were still “in charge,” still listening to their members, still innovating based on where they came from and an evolving vision of where to go.

Maybe Technorati would be serving the world of “Tripoders” today, rather than “Bloggers”…

As things would have it, Lycos closed up the Silicon Village web factory to prepare for the Terra merger. I wanted no part of working inside of the Death Star in Waltham, Mass, so I moved down to Brooklyn and picked up a dotcom consulting gig.

It wasn’t the best move, but it was better than Hello Kitty.

Jeff Veen’s post the other day regarding the genesis of flickr placed me in this Silicon Village time capsule. His description of their roots reminded me about choices and their consequences — good, bad or indifferent.

There’s no “right way” to create a viable, useful product; no methodology that is absolutely sound or fool proof. The best you can hope for — as Bo so eloquently points out in Lucky or Smart?– is that if you subjugate your ego often enough, and live your life accordingly, options will be presented to you in a manner that you can act upon with intelligence, vigor and respect.

That advise should be the first amendment for both creating useful products and collaborating with smart people, as in both cases, consistently relying on ones self-referential perspective is rarely ever a spot on decision.

Viva la flickr! Viva la Tripod! No game, no resume… no problem.