connecting*the*dots

Bill Readings introduced me to linguistics back in my undergraduate days at Syracuse University. It was a low-level Critical Theory class, not enough knowledge to rest a proper degree upon, but that wasn’t Bills concern. He just wanted us to listen and think.

Bill had a wonderful way of illustrating his teachings — placing our 19 year-old minds into comfortable arenas where we could casually move towards comprehension, eventually grasping the core concepts of deconstructionalism and linguistics he tossed about with ease.

After choosing Blade Runner as an explicit assignment for visual deconstruction, and his daily, illustrative call-outs of us numskulls to apply a “bit more apperception to your day-to-day existence,” I’d have to say the strongest, most visceral lesson that stuck with me was his conversation around the English word “tree” and the Spanish word “arbol.”

An Attempt To Share Knowledge

To monolingual, English speaking folk first exposed to the authority of the Spanish translation, the inherent belief is that the two terms (English and Spanish) are perfect representations of the signifier, “tree”… which is wrong.

The signifier of “tree” is more akin to your personal mental model of the physical representation of:

original photos by icathing and Melete

Viewed through the lens of semiology and linguistics, we cannot absolutely assert that tree = arbol, because the signifier of “tree” has a unique representative interface to each of us, as does the percept of the translation of “arbol.”

Our individuality is too explicit to absolutely relate to explicit terminology.

Or put into political terms, in this society of modern constructs — one that consistently nudges us towards silos of absolute knowledge, relationships and definition — we are presupposed to assign relative constructs of our world to get by, based on what, in essence, is an aggregate misunderstanding of our own individual cognitive processing.

Back to the tree example; Roland Barthes on Saussure:

Until he found the words signifier and signified, however, sign remained ambiguous, for it tended to become identified with the signifier only, which Saussure wanted at all costs to avoid; after having hesitated between some and seme, form and idea, image and concept, Saussure settled upon signifier and signified, the union of which forms the sign.

Nowadays, whenever I stumble upon a conversation about knowledge and structure — such as Are trees natural? over at David Weinberger’s blog — the information architect within me rests in a state of nirvana, coaxed into releasing control by his neighbor, the experience designer.

Each day we rely on our own trees of knowledge — branches of immeasurable directions and depth, overlapping and crossing one another to form meshed nests of position. The common faith we tend to hold regarding knowledge, is in the strength to overlap our individual trees with one another; the more the overlap, the more the homogenous culture, driving civil movement within this complex ecosystem and jungle we’ve created for ourselves.

Well, some people seem to prescribe to such theories.

In the midst of this information revolution, when we engage in the practice of tagging our information objects, we’re not only engaging in an activity to increase the discovery of our position via the use of common signifiers, we’re implicitly participating in a form of expression — painting our personal mental model of our signified constructs onto the sign itself.

In turn, the degree of shared context an individual holds on the receiving end, determines the degree to which her reception of the sign becomes explicit communication.

Enabled by technology, we can now easily add descriptive tags to the aggregate objects of words, colors, sounds and movement delivered more directly to the branches of each other’s trees. In this flip scenario of retrieval, we now rapidly stumble across these additions, assigning them as variants of welcome or disruptive bits of information.

In any case, our common trees of knowledge are being affected… they are evolving.

To this day, these particular words of Ferdinad de Saussure cannot escape my purview:

In the lives of individuals and of societies, language is a factor of greater importance than any other. For the study of language to remain soley the business of a handful of specialists would be a quite unacceptable state of affairs. In practice, the study of language is of some degree or other the concern of everyone.

photo by heather allison

If Bill hadn’t stepped into the wrong plane at the wrong time in the fall of 1994, he would’ve witnessed rapid advancements of the inner-workings of the web — specifically the participatory meshing of topics, interests, desires and perspectives via individual and social tagging through citizen blogging, vlogging, podcasting, etc.

The post-modern, knowledge craving, subversive side of Bill would be beaming right about now… just about as brightly as the multinational, career for-hire professor.

In the name of knowledge, and a hat-tip to my mentor, I think I’ll be busy late into the evening this October 30th.

I caught zefrank’s amazing frog heuristic review of Ticketmaster awhile back, but it didn’t register until recently that zefrank of then = zefrank of theshow.

Thanks to Molly and Ed for making the connection and getting me hooked. Awesomeness!